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The Importance of PPC Bid Optimisation for Dealers
- January 24, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
No CommentsPPC advertising uses an auction model, requiring businesses to bid against each other for ad visibility. An advertiser’s bid is the maximum amount that they are prepared to pay for each click that their advert receives and it helps to determine the order in which ads are displayed…
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Will the Last Dealer Left in The Dark Ages Please Turn Off the Lights?
- January 2, 2018
- Posted by: Jamie Baker
- Category: News
Whilst you’re assessing the highs and lows of 2017 and no doubt looking ahead to the opportunities that 2018 will bring, you’ll hear a lot of noise about selling vehicles online – The question is, do you believe the hype…
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Why Click Through Analysis is So Important For Dealers
- December 5, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
A Click-through rate (CTR) is the percentage of people who click on your advert after seeing it. All of the adverts and keywords in your PPC campaign have their own independent CTRs, which you will be able to view through AdWords. Analysing the performance of CTRs is important because this will tell you which of your adverts and keywords are successful and which need improvement…
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The Importance of Link Building for Used Car Dealers
- September 4, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Link building involves acquiring hyperlinks, also known as backlinks, that lead from other websites to your own. Backlinks are one of the signals that search engines use to determine the quality and relevance of a website…
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