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How Effective is Your Dealership’s Digital Advertising Campaigns?
- December 14, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
No CommentsA recent study by Sophus3 revealed how effective targeted commercial messages can be in driving traffic to automotive websites. The study looked at seven UK premium automotive consumer publishing sites from January to May 2018, analysing 135 million visits. It measured the effect of six million impressions to a top-five car brand and tracked 10.5 million visits to
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Click Dealer to Help Dealerships Thrive Amongst the Challenges of 2019
- December 10, 2018
- Posted by: Jamie Baker
- Category: Automotive Industry, News, Products
In a recent Click Dealer customer survey about the biggest challenges its dealership performance partners would face in 2019, the results highlighted some key trends such as stock sourcing and lead management, as well as the word on everyone’s lips, Brexit. The latter seems to be providing some real uncertainty for dealers across the length and breadth
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High Used Demand Creates Additional Category for Nearly New Cars
- December 7, 2018
- Posted by: Celine Evans
- Category: Automotive Industry, News
According to contract hire business, Meridian Vehicle Solutions, demand for near new condition vehicles is forming a ‘grade one plus’ standard for used stock, this will grant consumers access to near-new condition cars, often less than 12 months old. What This Means for Used Car Buyers An additional category for nearly new cars will provide buyers with
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How Responding to Customers’ Changing Priorities Will Help You Sell More Cars and Car Finance
- November 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
We are currently witnessing a shift in consumption patterns, and this could be key to boosting sales of vehicles and, in particular, car finance deals. Most of us can probably remember when DVDs were the latest trend and we were in awe of this new technology, but now, owning DVDs is old fashioned. Why would
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