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Used Car Videos Reach A Million-a-Month In 2019
- January 22, 2020
- Posted by: John Swift
- Category: Automotive Industry
No CommentsA well-made video could be the single most influential factor in securing or losing a sale and for the first time last year, one million were made in a single month and put online. Video of a used car or van is regarded as being more important than stills because it supports the dealer’s claim
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A Clicker’s Guide To Avoiding Video Copyright Issues
- January 10, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
It’s a common problem for many filmmakers both professional and amateur – copyright laws. What content can you use in your video legally and without consequence? It’s easy to justify breaking copyright law by thinking that you’ve got away with it in the past and loads of other businesses do it. But failure to heed
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Optimising Your Video Advertising For Automotive Dealers
- November 29, 2019
- Posted by: Josh Locke
- Category: Tips For Dealers
Some of you may have been a part of our live webinar back on the 20th of November, aimed at optimising your video advertising. For anyone who didn’t join us live, we’ve recorded the whole thing for you to watch back! Digital Marketing Coordinator, Josh Locke, talks through What you can do to improve your
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Well-Filmed Videos Answer Buyers’ Questions
- October 25, 2019
- Posted by: John Swift
- Category: Automotive Industry
A full and well-filmed video should answer at least 80% of the questions a prospective customer might have, making it easier to convert a viewer into a buyer. James Brown, Sales Manager at the Redgate Lodge dealership, said their award-winning videos typically last between three and five minutes per car and will have the full
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Vehicle Health Checks Are Important to Build an Ongoing Relationship With the Customer
- June 6, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, Tips For Dealers
Communication is key when it comes to building a loyal customer database. You can bridge the gap between services or new car purchases by inviting customers in for a free vehicle health check. Not only can technicians identify work that needs doing which can help you generate additional profits, but they also allow you to
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Workshop cameras to be as important as spanners says report
- April 29, 2019
- Posted by: John Swift
- Category: Automotive Industry, News, Tips For Dealers
Video will become increasingly important over the next few years so dealers can plug the communication gap between the workshop and customers and build trust, a report says. One in five at management level believe that managing a personalised video will be a core skill for technicians and a must-have for any dealership which does
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How Increasing Your Video Content Can Help Drive Enquiries
- April 16, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, Dealership Websites, Tips For Dealers
It’s common knowledge that consumers are spending a vast amount of their time and money online. It’s more convenient, flexible, and takes less time out of their day. So in a time when they can customise, order, and pay for a vehicle online, video could be your key to standing out from the crowd. Video
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Retailers Should Focus on More than Just Sales to Maximise Profit
- February 13, 2019
- Posted by: Alex Baker
- Category: Tips For Dealers
While the profit margin on a vehicle is important, it’s not the only way for your business to make money and there are plenty of simple tricks to maximise your earnings. New-age Skills It’s no secret that video and social media for dealers can make a huge difference. This is often one of the first
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How Video Can Turn Your Dealership into the Go-to Automotive Experts
- January 28, 2019
- Posted by: Alex Baker
- Category: Tips For Dealers
Videos can be used in many ways at used car and van dealerships, from personalised clips to reply to enquiries to general maintenance tips; they’re engaging and can boost your Google rankings! Videos Don’t Just Have to Be Reactive It’s great to reply to an enquiry with a walkaround film of the vehicle in question
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How to Boost Parts Sales with Video
- November 28, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
With competition so high in the used car market at the moment, car dealers must think outside of the box to find ways of maintaining profit margins while keeping screen prices low. Many auto retailers use video as a vehicle health check tool, through which they can reassure customers and create an opportunity to boost
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