The Theory of 24/7 Online Selling Made Reality
- March 5, 2018
- Posted by: Jamie Baker
- Category: News, Products
According to Click Dealer’s latest study, a colossal 74% of consumers conduct their vehicle buying research online – with an average of 11 hours spent trawling the web per person. If so many people are using the internet as their first port of call, surely dealers have an opportunity to capitalise from this online journey?
Click Dealer’s research shows that 64% of lead enquiries are ‘lost’ due to a lack of contact or stock not being available, not to mention the fact that a dealer’s average response time to an enquiry is a huge six hours!
This is in part due to peak dealer website traffic being between 6pm to 9pm, meaning there is no-one present in the office to answer out of hours enquiries. But with the average wait time before consumers search for another vehicle being just 60 minutes, dealers need to find a way to get back to their leads promptly.
When these statistics are combined, they make a strong case for a dealership to open their businesses up to e-commerce, as the tide is beginning to turn with the millennials who have grown up with online transactions, now in the prime of their lives and fast becoming the most sought after customers.
For more than two years, Click Dealer has worked meticulously to create a low risk, cost effective method for dealers to sell vehicles online, automate their out of hours enquiry management and keep up with consumer driven demand in an ever more digitised world.
ClickEngage™ is the UK’s first fully integrated online automotive retailing solution for used vehicle dealerships. Integrating with a dealership’s website and DMS, ClickEngage™ gives dealers the power to sell their vehicles online and consumers the option to build their own deal, including PEX Valuation, Finance Quotes and Payment Gateways – anytime, anywhere.
Click Dealer’s ground-breaking platform was soft launched to its current dealership’s in November and already has 50 live accounts, with a pipeline of 200 by the end of Q2.
ClickEngage™ helps dealerships to improve lead management. Portal and website enquiries drop straight into the system meaning no double data entry. These enquiries are then automatically replied to, sending the consumer an SMS or email link so consumers can build their own deal.
With ClickEngage™ consumers can receive an instant finance decision through Codeweavers’ software integration, from a variety of lenders, giving them the ultimate flexibility when customising their own deal, as well as shortening the sales timeline significantly.
Shaun Harris, Codeweavers’ Sales Director notes; “When Click Dealer approached us about their all-new ClickEngage™ product, we were delighted to be offered the opportunity to support this forward-thinking and innovative solution.
“The user journey is very easy to navigate which made it easy for us to implement the full finance journey into ClickEngage™. We look forward to seeing how dealers and consumers utilise ClickEngage™ and how we can support Click Dealer in the future to continually enhance the solution.”
Click Dealer Managing Director Gerry Moxham said: “We flew under the radar on purpose, because we were confident that what we’d created would be the standout automotive retail solution in the market place.
“The interesting thing is, every single person from within the industry who has tested or had a demo of ClickEngage™ says that we’re the only ones who’ve fully figured it out in terms of producing a truly end to end system, and we’re incredibly excited about that.”