5 Star Reputation – Digital Experts for Independent Dealers

Three Ways Car Dealers Can Convert Finance Leads Online

No matter how much you spend on advertising to bring traffic to your website, if you haven’t got processes in place to capture and convert leads, you may be wasting your money!

Here are three ways for you to encourage finance conversions by implementing features on your website.

Car Finance Guides

While you may know all there is to know about the different types of car finance, many of your customers will find it baffling, which can deter them from signing up for an agreement altogether.

Our Web team at Click Dealer are able to integrate finance guides in the form of text and videos on your site, so that you can help your customers understand their options. If they have a better understanding of PCP and HP agreements and their benefits, they may be more willing to make an application, and if they have learned about it on your website, they are likely to apply with you!

Finance Calculators

A popular module that Click Dealer offer is finance calculators. These enable your website visitors to get an instant quote tailored to them. They can adjust their deposit amount, the amount of time they would like to borrow for, and if relevant, how many miles they expect to cover.

Giving your customers the opportunity to choose their own parameters to suit their personal circumstances should help your conversion rate.

Finance Application Forms

Once they are happy with their quick quote, customers may decide that they want to apply for finance. An online enquiry form is a quick and easy way for you to capture their information, and with Click Dealer, you can choose exactly what data you want the form to request.

A short enquiry form may produce more leads, whereas a longer form may gain more details and increase the quality of the leads, so it is up to you to decide on the structure that will best suit your business model.

To find out more about how Click Web can help you capture and convert website leads, get in touch by calling 01782 454354, emailing marketing@clickdealer.co.uk, or sending a message via our contact page.



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