5 Star Reputation – Digital Experts for Independent Dealers

Top Three Organic Lead Generation Techniques for Car Dealers

Advertising is expensive. We all know it, and there is nothing we can do to change it. But it is a necessary evil, right? How else are you supposed to gain customers? The answer to that question is organic lead generation.

Organic lead generation is about getting customers to come to you, rather than actively searching for them through paid adverts. However, don’t make the mistake of thinking that organic lead generation will allow you to sit back and watch the customers roll in; it takes a lot of work, but the reward is worthwhile.

Why Should My Dealership Adopt Organic Lead Generation?

Dealers are busy people. If organic lead generation is so laborious, what’s the point?

Consumers now operate differently than they did a decade or two ago. Offering pages of information at the click of a button, the internet has given shoppers a sense of control over their purchases.

This means that they’ll want to do their own research and make their own choices, rather than calling up the first dealer they see an advert for. Play your cards right by using the following organic lead generation strategies, and this could work in your favour.


Having a blog on your website which you update on a regular basis could help to generate leads for a number of reasons:

  1. If you help customers by providing useful tips and advice through your blog, they are more likely to trust you and feel inclined to make a purchase with you.
  2. Offering valuable insights based on your knowledge of the industry will make customers see you as an expert in your field.
  3. Through your blog articles, you could embed internal links that encourage readers to act. For example, if you write a piece about finance tips, you could provide a link to your online finance application form.
  4. Blogging contributes to SEO.

SEO is all about increasing your visibility online, so that when a consumer conducts an organic search that is relevant to your business, via an engine like Google, your website is more likely to appear on the first page of results.

When car buyers research dealers in their area, they will typically only look at the first few websites on results pages. This is because trusted search engines have deemed these sites the most relevant and authoritative sources. As Google is one of the first places people go to do research, SEO is potentially the most powerful organic lead generation tool available to you.


Love it or hate it, social media is everywhere. On average, individuals spend around one hour and 20 minutes on social media a day, which is what makes is an incredibly effective channel for increasing brand awareness.

Regularly posting on a social networking business page is a great way to get your dealership’s name and logo seen constantly, solidifying your brand in people’s minds so that when they are ready to purchase a car, you are the first dealer they think of.

Speak to Click Dealer about our in-house blog management, SEO and social media services by emailing marketing@clickdealer.co.uk, calling 01782 478 220 or dropping us a message on our contact page. 


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