Click Dealer’s Top Tips for Designing the Best Car Dealer Website

Think of your website as your digital dealership. If visitors find it untidy and have a hard time finding what they are looking for on it, they may leave, just as they might if your physical dealership was presented this way.

Through your website, your customers will get a feel for your company, so you need to make sure it has character and reflects your brand well. Here are Click Dealer’s top tips for creating the best car dealer website.

1. Make it Personal

There are a lot of car dealer websites out there, so you have to make yours memorable. Make sure your brand colours feature prominently, along with your logo, and use themes which will reflect your brand accurately.

For example, if you specialise in high-end, prestige vehicles, you may want to choose a sophisticated design and use more formal, elaborate language. Defining your brand clearly will ensure it stays in users’ minds, so that they may return in the future.

2. Keep Your Customers in Mind

When you are designing a website, you should always keep your users at the forefront of your mind, building it around them. Simple make and model drop-down menus on your homepage can help them navigate to the vehicles they are interested in quickly and easily, and finance calculators can help people understand their options.

Modules that make the process straightforward and efficient for customers increase the likelihood of a sale, so everyone wins!

3. Be Precise with Positioning

Where you place your promotional material on your website can make a world of difference. By using tracking technology, you will be able to determine where people click, move and scroll on your website.

There would be no point in positioning a special offer banner at a point on a page which is commonly overlooked, and tracking analytics can show you where these areas are, so that you can get your promotions seen, and generate more leads.

Click Dealer specialises in creating car dealer websites with tailored branding, prominent promotions, and over 200 modules to choose from. For more information about our leading automotive websites, email marketing@clickdealer.co.uk, call us on 01782 904 715, or alternatively, message us via our contact page.