Who are the digital marketing team at Click Dealer?

What is digital marketing and how does it work?

Everything is now moving online, with everyone using the internet to find exactly what they want and buy it. Because of the increase in online activity, traditional marketing isn’t as effective or as popular as it used to be.

Traditional marketing involves advertising in magazines and newspapers, or on the radio or TV, whereas digital marketing uses the internet as leverage for marketing efforts. This could be anything from social media platforms such as Facebook and Twitter, to using email, writing blog posts, or publishing paid ads on Google.

The reason why digital marketing works so effectively, is because ultimately, it helps you gain added exposure for your brand. You can reach a larger audience more effectively than you could through traditional marketing methods, help boost your brand’s awareness, and it’s easier to measure the success and alter the strategy if something doesn’t quite work.

What does digital marketing include?

Our digital marketing team here at Click Dealer can help your customers easily find your products and services, while encouraging them to buy or find out more about you and your business.

Here are some types of digital marketing we offer, and why they work so effectively:

1) Search Engine Optimisation (SEO)

Search engines such as Google will prioritise content that resonates best with the target audience, and will rank that higher in search engine results pages. This helps towards increasing the amount of organic (free) traffic you have filtering through to your website, making it a far cheaper and effective strategy for the longer term. Some types of SEO include blog writing and infographics.

We were honoured to win the ROI Content Campaign of the Year award at the UK Content Awards 2022!

Our team has received recognition for our outstanding SEO work for Hilton Garage and for driving their leads through content. This SEO job involved a combination of on-site written content, competitor and keyword research analysis, reviewing and fixing metadata, and quality link building.

2) Social Media Marketing

Social media can be used to promote your brand, products and content. This will help boost brand awareness, generate leads and drive more traffic to your business. We primarily use Facebook, Instagram and Twitter to post and promote our customers’ content.

3) Pay Per Click (PPC)

Pay Per Click marketing involves placing a paid ad in the search results pages, helping to drive traffic or encourage leads. Each time your ad is clicked, you pay the company you hosted that ad on, for example Google. We also use paid advertisements on Facebook and Twitter too.

How does digital marketing help to grow your business?

1. You can directly and more accurately target and influence exactly who you want to sell to and who is most likely to purchase from you
2. Because of the more accurate targeting, the quality of your leads improves, so there’s less time wasted on lower quality leads who likely won’t turn into customers
3. It’s more cost effective than traditional marketing methods. If a certain campaign isn’t performing as well as you expected, and you’re not receiving good return on investment, the good news is by being able to track these campaigns in real time daily, you can get a more accurate picture of what is working and what isn’t, so you can increase or decrease your spend accordingly.
4. You can more easily measure what is and isn’t working with up to date stats, so you can continually tweak your strategy until you’re reaching and targeting the customers most likely to buy

Why digital marketing is the future

Traditional marketing is no longer as effective as it used to be, because everything is turning digital. The majority of customers are most present online, and digital marketing can help you truly connect with those customers, and encourage them to see your brand and engage with it. 

Digital marketing gives you more opportunity to target and attract a wider audience, ultimately helping you to grow your business.