What Can Social Media Do for Your Dealership?

Social media has quickly become a hugely popular approach to digital marketing. More and more car dealers are using channels such as Facebook and Twitter to reach out to existing and potential customers and enjoying the rewards!

If your dealership does not currently have a social media strategy in place, you could be missing out on an excellent marketing opportunity. Here are some of the rewards you will gain from being active on social platforms.

Better Brand Awareness

Social media is one of the easiest digital marketing platforms that can be used for increasing online visibility. Simply create business profiles on the likes of Facebook, Twitter and Instagram and start to build a network.

This channel can be used to enhance relationships not just with customers, but also with automotive suppliers. Having a social media strategy in place will widen the audience for your dealership quickly and effectively.

Affordable Digital Marketing

Another benefit of social media marketing is that it is cost-effective. Making accounts for your business on social media platforms is usually free and so is posting regularly, so this is a great opportunity to get something (more customers) for nothing!

As with most forms of digital marketing, there are paid options available which can be used to enhance the results of your social strategy, but you can still enjoy a basic level of rewards without getting your wallet out.

More Opportunities for Interaction with Customers

Social media offers a casual setting for your customers to engage with you. More two-way interaction with your target audience will help you to establish a rapport, which will make conversion easier and ultimately lead to more vehicle sales. It also gives you the chance to convey your brand’s message and show customers what makes your dealership special and why they should buy from you.

Improved Customer Retention

Having a social media presence will make it easier for you to connect and maintain relationships with your customer base. If you encourage your customers to follow you on a social networking site, your content will appear on their news feeds, which invites them to engage with you, keeps your brand in their minds and allows you to put stock updates and promotional material in front of them. This will help you nurture relationships with them and develop brand loyalty.

Create a Positive Brand Image

If consumers see your dealership posting on social media, particularly when you are taking the time to respond to their queries and post unique content, they will see you as a brand that cares about its customers. This creates a positive impression and increases your appeal.

Boosted Website Traffic

Social media is also an excellent way to drive traffic to your website. By sharing your content, whether it is an image and description of a vehicle that you recently acquired or a blog post, you are giving consumers a reason to click through to your site. You will usually find that when you start publishing high-quality content via social media channels, you will see an increase in inbound traffic, which gives you more opportunities for conversion.

If you would like advice about social media marketing or to find out about Click Dealer’s social media packages, leave a comment below, or get in touch via marketing@clickdealer.co.uk or 01782 478220!