Click Dealer Leading the Charge in Online Retailing of Used Vehicles in the UK
- June 4, 2019
- Posted by: Jamie Baker
- Category: Automotive Industry, News, Tips For Dealers
Since its launch in January 2018, Click Dealer’s revolutionary online vehicle retailing platform, ClickEngage, has taken the automotive industry by storm, processing a huge £47.6m worth of sales from enquiries generated through the platform.
ClickEngage™ can be utilised on any dealership’s website, franchise or independent, through the use of technology integration and the forward-thinking development of open APIs. The platform may be customised for consumers to complete their full vehicle buying journey online including data capture, part-ex, finance, add-on deal stacking and even reserving their vehicle. Alternatively, dealers can strip the product back to just include one or a few of those functions, whichever is felt to be the best fit for their customers or business setup.
Dealers can take a more customer-centric approach than ever because of the visibility given to them by ClickEngage™, enquiry information drops straight into their DMS and details a customer’s journey through the platform in terms of their part-ex, add-on and finance interactions. It gives the dealer full visibility and if used effectively, can make a really positive impact on processes and ultimately the bottom line.
Don’t Take Our Word For It
London Motor Company Owner, Spencer Kent, said:
“Since going live on ClickEngage™ I’ve been able to improve my sales process no-end, simply because of the level of transparency I now have for my online enquiries.
“It makes life easier if you already know what part-ex customers want to use in a deal or even their thoughts when it comes to finance and stacking add-ons, as it puts you at an immediate advantage when negotiating the best package.
“ClickEngage™ is ever evolving, since we signed-up there have been various updates and improvements, Click Dealer really have their finger on the pulse of what is happening in this industry, they’re master innovators and a joy to work with.”
Dan Kirby, Owner of Trade Price Cars in Essex is also a huge advocate of ClickEngage™ and claims that it has saved him days in admin time per week as well as improving conversion for his dealership:
“My conversion numbers have really rocketed since implementing ClickEngage™ on my website, the enquiries come in at all hours and the system automatically replies with quality content, it’s terrific!
“We can see how users have interacted with finance options online, which ultimately means we can customise the perfect deal for them before they’ve even turned up at the showroom. It’s helped to join the journey up for the customers who want to complete in the showroom and provide great data for the sales team to get the deal over the line.
“Click Dealer has really hit the sweet spot with ClickEngage™, they’ve thought of everything and it’s now a tried and tested formula. Our customers can do as little or as much as they want online, so we can give them the best of both worlds, whatever makes them feel comfortable to make their decision to buy.”
The Numbers Look Good
Click Dealer’s, Head of Data, Lyane Bartlett said:
“We’re absolutely thrilled with the performance of ClickEngage. To process just under £50million in sales in under 18 months is a huge indicator that if the conditions are right, consumers are ready and willing to purchase their vehicles online.
“We’ve found that if a consumer has the option to place a reservation fee on a dealer’s website through Engage on the vehicle they like, they convert to a sale at as high as 71.1%.
“Some of our top performing dealers are converting to sales way above this average, which is really encouraging for the industry, particularly in a time of such economic instability and unpredictability in the UK.”