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What Does the Future of Automotive Retail Look Like?

The automotive industry is facing what is set to be one of the biggest transformations it has ever gone through, according to predictions from professionals.

Two main causes of this transformation can be identified: changing mobility patterns and increased interest in e-commerce.

Mobility Patterns

Experts believe that less people are going to be buying and owning their own cars in the future, with options like car sharing and PCP finance becoming a preferable option. Research suggests that people would be more willing to ditch their cars if ride-hailing and vehicle-sharing services were more widely available.

Many have speculated that in the future, OEMs will sell on a B2B marketplace rather than a B2C marketplace, so rather than vehicles being sold to individual customers, they will be sold to car rental companies and mobility service providers.

Online Retail

In addition to shifts in mobility trends, the shift towards online vehicle trading has already began and specialists within the industry think that it is going to become increasingly popular very quickly.

As with mobility, as more digital options become available for creating deals and buying vehicles become available, they are likely to become more popular and customers will spend less time in dealerships.

Preparing for the Future

It is unlikely that the traditional methods of vehicle retailing will simply disappear altogether. There is a far greater chance that we will instead end up with vehicle sales being processed by multiple channels, which will be increasingly digital.

Although this may not be the future you had hoped for, it is best to be prepared for it. It might be worth looking at your current business model and considering whether there is any room to adapt.

ClickEngage™ is designed to help car dealers adapt to new digital methods of automotive retail. This technology integrates seamlessly on your website, allowing your customers to pick a car, get part-exchange valuations and finance quotes and choose from your selection of add-on products. They can also pay a reservation fee online.

This digital platform is created to not only cope with the strain caused by disruptive industry changes, but to actually contribute to the disruption, presenting your dealership as a forward-thinking company, who actively puts customers first, allowing them to buy cars in the way they want to.

Call 01782 454354, email marketing@clickdealer.co.uk, or send a message via our contact page to speak to find out more about ClickEngage™.



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