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Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsA pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
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Why Click Through Analysis is So Important For Dealers
- December 5, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
A Click-through rate (CTR) is the percentage of people who click on your advert after seeing it. All of the adverts and keywords in your PPC campaign have their own independent CTRs, which you will be able to view through AdWords. Analysing the performance of CTRs is important because this will tell you which of your adverts and keywords are successful and which need improvement…
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The Pros and Cons of GDN Campaigns For Dealers!
- November 14, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Google AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…
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