5 Star Reputation – Digital Experts for Independent Dealers

How to Keep Customers Coming Back for More

If you are looking to grow your dealership, you may find yourself focusing your efforts on strategies to attract new customers to your business. However, it is crucial that you do not neglect your existing customers, as they will help to keep your business thriving.

There are a number of tactics you can use to increase your repeat purchase rate and customer loyalty.

Data Capture

To make sure customers return, you will need a way to keep in touch. Contact information should be captured and stored in a customer relationship (CRM) system, so that you are able to follow up in the future.

The CRM should also contain a record of customers’ previous purchases and notes from interactions with them. This way, when you next talk with a customer, you will be able to instantly pull up their details, which can help you to provide a personalised service which is convenient for both parties.


Customer Experience

Marketing Messages

When you send marketing emails and texts, do not bombard people, otherwise they are likely to unsubscribe. Try to use this strategy only when you think it will be relevant and useful to customers.

MOT tests should be conducted annually, and to make sure customers come back to you for this service, you could set up a contact cycle for marketing to remind people of this. You will need to have a record of when customers last had an MOT and send them a reminder at the same time every year.

It is also a good idea to have a record of customers with finance packages, so that you know when they are ending and a customer is likely to want a new car. Set alerts to make sure new stock emails and texts are sent to these customers at the perfect moment.

Brand Identity

Try to post on social media sites so that you gain a following. If customers are regularly viewing your posts, your dealership will stick in their minds.

Content that is personal and provides an insight into your business will build your brand identity and make customers feel like they know you and your company to some extent. This will make them reluctant to go anywhere else for their motoring needs.


Products and Service

Of course, the best way to ensure that customers come back for more is to deliver quality products and an exceptional standard of service consistently. You should also offer and push services designed to guarantee repeat purchases, such as service plans.

For more information on how Click Dealer can help your dealership with data capture, marketing and social media, get in touch today on 01782 904 715 or by emailing marketing@clickdealer.co.uk. Alternatively, you can reach us via our contact page!


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