Blogging can be a huge benefit to businesses. It can help your SEO, increasing your visibility and driving traffic to your website, as well as improving your reputation with customers. According to Hubspot, small businesses with blogs generate 126% more leads than those who do not blog.
There are numerous advantages to blogging, and these can generally be split into two categories: those which help to drive traffic to your website and generate leads, and those which help to convert leads.
How Blogging Helps to Generate Leads
- Search engines will always prefer content that is unique – original blog content is perfect.
- Keywords in your blog content will ultimately help consumers find you in the search network.
- The more web pages you have indexed, the better your chances of ranking for a higher number of search terms.
- Search engines give precedence to websites which are regularly updated because this shows that they are active, and the content is likely to be accurate.
How Blogging Helps to Convert Leads
Blogging also enables you to reach out to customers and gain their trust as well as providing an opportunity to direct them toward your products and services. A consumer who trusts your brand and your advice is more likely to buy from you.
- Establish your business as an industry expert, making customers more receptive to listening to you.
- Subtly guide readers toward your products by talking positively about them in your blog.
- Perfect place to show off your personal side and get across what makes your dealership special.
Click Dealer’s Managed Blog
- Don’t miss out on all the benefits of blogging if you don’t have the time to write content.
- With a Managed Blog package from Click Dealer, your blog will always be regularly updated and optimised to help increase your online visibility.
- Our expert content writers will get to know your business and your blogging objectives to create articles which are in line with your company voice.
- We can write about any events or promotions that you want your customers to know about.
- You will also have access to your blog and will be able to upload your own pieces of content.
To find out more about our Managed Blog service, get in touch with Click Dealer by calling 01782 904 715, emailing email@example.com or by requesting a call back below.