Blogging can be a huge benefit to businesses. It can help your SEO, increasing your visibility and driving traffic to your website, as well as improving your reputation with customers. According to Hubspot, small businesses with blogs generate 126% more leads than those who do not blog.
Our Managed Blog service ensures that your content is regularly updated, without you having to take time out of your busy day to write.
Our in-house content specialists currently manage a number of blogs for Click Dealer customers. We can create copy for car dealers, van dealers, car finance specialists, vehicle-buying companies, service centres and any other automotive business!
There are numerous advantages to blogging, and these can generally be spilt into two categories: those which help to drive traffic to your website and generate leads, and those which help to convert leads.
How Blogging Helps to Generate Leads
Having a blog can help you to develop your search engine ranking, which will drive more traffic to your website, ultimately bringing in more sales leads. Blogging improves your SEO in the following ways:
Unique content added to your site
Search engines will always prefer content that is unique because this means that they can offer users something that can’t be found anywhere else.
Keywords embedded in your site
Keywords are a vital part of SEO and a blog is the perfect opportunity to fill your website with them, which will ultimately help consumers find you in the search network.
Lots of pages indexed that you can rank for forever
With every blog you upload through Click Dealer’s system, a new page will be created and stored in the indexes of search engines. The more pages you have indexed, the better your chances of ranking for a higher number of search terms.
Regularly updated content
Search engines give precedence to websites which are regularly updated because this shows that they are active, and the content is likely to be accurate.
How Blogging Helps to Convert Leads
Blogging also enables you to reach out to customers and gain their trust as well as providing an opportunity to direct them toward your products and services. A consumer who trusts your brand and your advice is more likely to buy from you.
A chance to share your expertise
A blog is a great opportunity to share your professional knowledge with customers and offer tips and advice based on your experience. This helps to establish your business as an industry expert which customers may be more receptive to.
An opportunity to help and guide customers
Through your blog, you can offer tips and advice, which will show customers that you care. You can also subtly guide readers toward your products by talking positively about them in your blog.
Customers can get to know you better
A blog is more casual than the rest of your website, making it the perfect place to show off your personal side and get across what makes your dealership special.
Click Dealer’s Managed Blog
We know that vehicle dealers are busy people, and we don’t want you to miss out on all of the benefits of blogging if you don’t have the time to write content.
With a Managed Blog package from Click Dealer, your blog will always be regularly updated and optimised to help increase your online visibility.
Our expert content writers will get to know your business and your blogging objectives to create articles which are in line with your company voice. We will continue to work with you and will be happy to write about any events or promotions that you want your customers to know about.
You will also have access to your blog and will be able to upload your own pieces of content whenever you have the time to create them, but having a Click Dealer Managed Blog means that you’ll never have to worry about it being abandoned for long periods of time. This will keep your customers and search engines happy!
To find out more about our Managed Blog service, get in touch with Click Dealer by calling 01782 904 715, emailing email@example.com or by requesting a call back below.