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Why Dealerships Must Embrace Changes in Customer Behaviour to Thrive
- February 14, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry, Tips For Dealers
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Consumer shopping habits have been rapidly changing over the past 10 years, with the ongoing penetration of smartphone usage being a considerable factor. With Statista estimating that smartphone usage in the UK will rise to 79% of all adults by 2022, potential customers are now interacting with your business in a 24/7 landscape. This is
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Drivers are in-market and ready to buy says Auto Trader
- February 13, 2020
- Posted by: John Swift
- Category: Automotive Industry
Auto Trader recorded a record month in January with 58 million cross-platform viewings which it says confirms its view that consumer confidence is growing in the market and more people are looking to change their vehicle. The leading digital portal saw a 5% rise from its previous best set last March and as well as
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Why Review Transparency Between Dealers and Customers is Necessary to Build Trust
- February 12, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Despite their best efforts to deliver excellent service to customers, some vehicle dealers are still trying to shake off an ofttimes negative reputation in the court of public opinion. That’s why the best tool at your disposal is one that you might never have even heard of: social proof. So, we’re here to tell you
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Why Many Dealers Are Now Offering the Option to Reserve Vehicles Via Their Websites
- February 11, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry
Before the advent of the internet, the way that customers bought their vehicles had remained relatively unchanged for decades. Nowadays things are a bit different. With 81% of consumers conducting research prior to making a purchase, and 57% preferring to shop online, the landscape of buying and selling automobiles is changing every day. By the
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Manheim sees healthy demand for used vans but warns of stock shortages for cars
- February 10, 2020
- Posted by: John Swift
- Category: Automotive Industry
Dealers are paying slightly more for second-hand vans at auction knowing that strong retail demand will soon move them from the forecourts with a good profit margin. Auctioneer Manheim says that last month LCVs were selling at an average of around £6,500, some £350 up on December, and four out of five sold the first
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Margins under pressure this year say independent dealers
- February 6, 2020
- Posted by: John Swift
- Category: Automotive Industry
Independents in the second-hand car and van market face a triple challenge this year which will squeeze margins and make it difficult to grow profits this year compared to last. In its annual ‘State of the Nation’ survey of both franchised and independent retailers, Cox Automotive says that used car dealers will battle three interlinked
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Dealers need wider range of finance options
- February 4, 2020
- Posted by: John Swift
- Category: Automotive Industry
Dealers should be pushing for their lending panel to include a wide range of options as the traditional binary prime/sub-prime model offered by more than half of them no longer fits buyers’ credit profiles. One lender, Startline Motor Finance, says the market needs more sophisticated options and a much wider range of them to suit
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How to boost your sales figures with Google advertising
- January 30, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
Google has stepped up its advertising game by providing more tools to help the automotive industry connect with potential customers online. If you’ve never done any Google advertising before then it can be a daunting task to start delving into the various features, it offers. Why is it worth your time? Because you will see
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Sales of three year old low cost/low emission cars signpost budget-conscious 2020 market says Auto Trader
- January 28, 2020
- Posted by: John Swift
- Category: Automotive Industry
Dealers should be stocking fuel-efficient superminis – ideally 2016 cars back from a PCP – smaller SUVs or EVs to fit in with the trend for low cost or green cars. Auto Trader says analysis of its marketplace this month shows that Renault’s ZOE EV, 2016 superminis and a sprinkling of smaller SUVs of the
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Strong Demand For Top End Performance And Premium Cars At BCA Sale
- January 23, 2020
- Posted by: John Swift
- Category: Automotive Industry
Buyers were out in force at a dedicated sale of used Porsches as market insiders confirm there is a healthy demand for second-hand sports cars, as well as luxury and premium stock. A BCA sale for Porsche Retail on January 8 saw new records being set for the vendor with its entry of 80 vehicles
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