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Auto Trader Reports All-Time High in Consumer Car Buying Interest
- February 21, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry
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The UK’s leading automotive marketplace, Auto Trader, has reported a bumper month for car buyers visiting their site in January. Up five percent on their previous record set in March 2019, Auto Trader recorded a whopping 58 million visitors across its various platforms. This news shows increasing confidence in dealers being able to move stock
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The Financial Conduct Authority Hits Motor Trade
- February 20, 2020
- Posted by: John Swift
- Category: Automotive Industry
The motor trade has again been warned to tighten up its act after the Financial Conduct Authority stepped in at two businesses this week, fining one more than £2.75 million for events several years ago and ordering another to take down online adverts. Finance house Moneybarn, which mainly lends to sub-prime borrowers, was the first
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January Sees Another Sales Boom after Sleepy December for Third Year in a Row
- February 19, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry
Car Dealer Magazine recently reported that motor retailers around the UK experienced a marginal loss for the month of December. While true, this is also the third year in a row that it’s happened – and we’re here to tell you why there’s no reason at all to panic. We compared sales data from ClickEngage
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The Hidden Benefits of Blogging for your Business
- February 18, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Does your website have a blog? No? Why not? While blogging might not seem like a pressing matter when you have customers pacing the forecourt, it’s a handy little tool for your dealership to have. A blog, in its simplest form, is a regularly updated section of your website that offers editorial content to your
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Dealers planning software updates to stop lead leakage
- February 17, 2020
- Posted by: John Swift
- Category: Automotive Industry
Many dealers are using a simple paper or spreadsheet-based system to track and manage their leads after customers make the initial contact, potentially letting sales slip through the net. The latest annual state-of-the-nation survey by CarGurus, its One Voice Report, reveals that more than a quarter (26%) of used car dealers still rely on pen
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Why Dealerships Must Embrace Changes in Customer Behaviour to Thrive
- February 14, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry, Tips For Dealers
Consumer shopping habits have been rapidly changing over the past 10 years, with the ongoing penetration of smartphone usage being a considerable factor. With Statista estimating that smartphone usage in the UK will rise to 79% of all adults by 2022, potential customers are now interacting with your business in a 24/7 landscape. This is
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Drivers are in-market and ready to buy says Auto Trader
- February 13, 2020
- Posted by: John Swift
- Category: Automotive Industry
Auto Trader recorded a record month in January with 58 million cross-platform viewings which it says confirms its view that consumer confidence is growing in the market and more people are looking to change their vehicle. The leading digital portal saw a 5% rise from its previous best set last March and as well as
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Why Review Transparency Between Dealers and Customers is Necessary to Build Trust
- February 12, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Despite their best efforts to deliver excellent service to customers, some vehicle dealers are still trying to shake off an ofttimes negative reputation in the court of public opinion. That’s why the best tool at your disposal is one that you might never have even heard of: social proof. So, we’re here to tell you
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Why Many Dealers Are Now Offering the Option to Reserve Vehicles Via Their Websites
- February 11, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry
Before the advent of the internet, the way that customers bought their vehicles had remained relatively unchanged for decades. Nowadays things are a bit different. With 81% of consumers conducting research prior to making a purchase, and 57% preferring to shop online, the landscape of buying and selling automobiles is changing every day. By the
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Manheim sees healthy demand for used vans but warns of stock shortages for cars
- February 10, 2020
- Posted by: John Swift
- Category: Automotive Industry
Dealers are paying slightly more for second-hand vans at auction knowing that strong retail demand will soon move them from the forecourts with a good profit margin. Auctioneer Manheim says that last month LCVs were selling at an average of around £6,500, some £350 up on December, and four out of five sold the first
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