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Revhead Ramblings: What Do We Want In a New Car?
- June 12, 2018
- Posted by: Alex Baker
- Category: Revhead Ramblings
No CommentsWhen you come to buy a car, what do you look for? Is it speed, practicality or the image it portrays of you? According to Mini, technology is one of the biggest sellers for consumers. Just behind the design, technology is one of the biggest attractions in a new car for a consumer. I believe,
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SEO or PPC? Which is Right for My Dealership?
- June 11, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Search Engine Marketing (SEM) is a broad discipline, and SEO and PPC are two of the most popular practices within it. SEO and PPC both aim to increase website visibility to attract more customers, and sales, from the internet. However, they each do this in very different ways. Search Engine Optimisation (SEO) Search engine optimisation
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The IMDA Hosts First Ever Masterclass for Independent Dealerships!
- June 8, 2018
- Posted by: Jamie Baker
- Category: News
This week the IMDA hosted its first ever ‘Best Practice’ masterclass at Birmingham City FC’s St Andrew’s Stadium…
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Meet the Clickers – Martyn Ball
- June 8, 2018
- Posted by: Joe Podmore
- Category: Meet the Clickers
We are back once again to bring you another episode of Meet the Clickers! For episode 31 I caught up with Motorbike lover and ‘Egg in a bag’ enthusiast, Martyn Ball…
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How Will the Discontinuation of Facebook Partner Categories Affect Car Dealers?
- June 7, 2018
- Posted by: Joe Podmore
- Category: Tips For Dealers
As of May 25, Facebook’s Partner Categories targeting options are unavailable in the EU, meaning that the way businesses advertise on the social media platform has changed. If your dealership advertises on Facebook or is considering doing so, here is what you need to know about this recent change. With Partner Categories, advertisers would be
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How Instagram’s Algorithm Works
- June 6, 2018
- Posted by: admin
- Category: Tips For Dealers
The algorithms behind social media platforms have always been a myth and a controversial topic within social media marketing…
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Revhead Ramblings: It’s Time to Accept SUVs
- June 5, 2018
- Posted by: Alex Baker
- Category: Revhead Ramblings
Despite our hatred for SUVs, they’re here to stay. In 2017, there were 27.85 million new ones sold, giving them a total market share of about 34%…
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How Car Dealers Can Increase Aftersales Takings
- June 4, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
If your strategy for attracting customers to your dealership is to make your screen prices competitive, you may be looking at other areas where you can make profit, and a heavier focus on aftersales may be the way to keep your margins looking healthy. To an extent, aftersales should be treated like car sales. You
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Revhead Ramblings’ Alex Baker Reviews Auto Trader’s New Car Awards Winners!
- June 1, 2018
- Posted by: Alex Baker
- Category: Automotive Industry, Revhead Ramblings
Recently, Auto Trader released the results of their New Car Awards, where over 43,000 motorists had their say and the table shows a wide array of cars, with just one offering from Germany; surprising to say the least…
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5 Mistakes You May Be Making on Social Media
- May 31, 2018
- Posted by: admin
- Category: Tips For Dealers
There are many social media mistakes that we all know to avoid, but there are also an abundance of less obvious blunders that you may not be aware of…
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