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Does Your Dealership’s Website Need a Link Cleanup?
- November 22, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsWhen it comes to SEO, backlinks can be a minefield. There was a time when gaining links from other websites to your own was all the rage, because search engines would see them as a vote of confidence in your site, no matter how illegitimate they were, and this would have a positive effect on your ranking. Then, search engines got smarter so now your website may need a link cleanup…
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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How to Set Up a YouTube Advertising Campaign For Dealers!
- November 17, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
YouTube is a huge part of the Google Display Network (GDN), receiving over 30 million visitors per day. This statistic combined with the fact that consumers are more likely to engage with video content than they are with text and images, gives the site adverts a whole boat load of potential! If you have created a video advert, a YouTube campaign is a great way to get it seen and Google has now made it easier than ever to set up one of these campaigns through AdWords…
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The Pros and Cons of GDN Campaigns For Dealers!
- November 14, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Google AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…
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Click Dealer Director Set to Get in the Ring in Aid of Leighton Hospital’s Ward 17!
- November 13, 2017
- Posted by: Jamie Baker
- Category: Charitable Work
Click Dealer Director and Head of Customer Care, Pippa Rawlinson, is set to swap the safety and comfort of her usual office environment for the blood, sweat and tears of the boxing ring in March, as she fights in a charity white-collar bout in aid of Leighton Hospital’s Ward 17…
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Opportunities Created at Each Stage of a Car Purchase
- November 8, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Purchasing a car is rarely a straightforward process. According to the 2017 Auto Trader Car Buyers Report, around half of consumers changed their mind about the make and model of car that they were considering buying at least once. These reconsiderations happen at various stages in the purchase process…
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Click Gets Creepy for Charity!
- November 7, 2017
- Posted by: Kari Jones
- Category: News
This Halloween, the Click Dealer office was taken over by a host of monsters and ghouls as part of our ongoing campaign to raise money for Leighton Hospital’s Ward 17…
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Why Keyword Analysis is so Important for Dealers
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Keyword analysis is the process of examining and measuring the effectiveness of the words and phrases that you use on your dealership website…
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Can Reputation Analysis Benefit Dealers?
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Every company has an online reputation and it is important to make this positive, as according to BrightLocal’s 2016 Survey, 91 per cent of consumers use online reviews when they are researching a business…
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Will Amazon Take Over the Automotive Industry?
- November 3, 2017
- Posted by: Kari Jones
- Category: News
A few months ago, it was confirmed that Amazon plans to enter the UK automotive retail market this year. Amazon is now the third biggest retailer in the world, having worked its way up to this position at an astonishing rate. It is therefore understandable for car dealers to be concerned about how the introduction of the e-commerce giant in the field will affect them…
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