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How Effective is Your Dealership’s Digital Advertising Campaigns?
- December 14, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
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A recent study by Sophus3 revealed how effective targeted commercial messages can be in driving traffic to automotive websites. The study looked at seven UK premium automotive consumer publishing sites from January to May 2018, analysing 135 million visits. It measured the effect of six million impressions to a top-five car brand and tracked 10.5 million visits to
Used Car Dealers Must Adapt as Stock Acquisition Becomes Increasingly Challenging
- December 12, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
With demand for used cars higher than it’s been in years, retailers are having to turn to alternative methods and adapt their acquisition strategies to compensate. Remarketing expert, Manheim has recently conducted a dealer sentiment survey, in which used car dealers have expressed their views about the current trends. Survey Findings In response to difficulties
Click Dealer to Help Dealerships Thrive Amongst the Challenges of 2019
- December 10, 2018
- Posted by: Jamie Baker
- Category: Automotive Industry, News, Products
In a recent Click Dealer customer survey about the biggest challenges its dealership performance partners would face in 2019, the results highlighted some key trends such as stock sourcing and lead management, as well as the word on everyone’s lips, Brexit. The latter seems to be providing some real uncertainty for dealers across the length and breadth
High Used Demand Creates Additional Category for Nearly New Cars
- December 7, 2018
- Posted by: Celine Evans
- Category: Automotive Industry, News
According to contract hire business, Meridian Vehicle Solutions, demand for near new condition vehicles is forming a ‘grade one plus’ standard for used stock, this will grant consumers access to near-new condition cars, often less than 12 months old. What This Means for Used Car Buyers An additional category for nearly new cars will provide buyers with
Is Outsourcing Vehicle Preparation the Solution to the Quality Used Cars Shortage?
- December 6, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
There has been a lot of focus on used cars this year, which has resulted in high acquisition prices and a lack of quality vehicles. This has led some retailers to turn to cars which are lower in quality and in need of refurbishing. This solution to the shortage of decent cars, has its downsides,
Top Tips for Getting the Most Out of Live Chat
- December 5, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
60% of traffic comes through mobile and only a fifth of this is calls, the rest is browsing online and messaging. As consumer habits change to embrace shopping on the go, live chat becomes an increasingly relevant channel of communication between car dealers and customers. If you offer a live chat service to customers, it
How Responding to Customers’ Changing Priorities Will Help You Sell More Cars and Car Finance
- November 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
We are currently witnessing a shift in consumption patterns, and this could be key to boosting sales of vehicles and, in particular, car finance deals. Most of us can probably remember when DVDs were the latest trend and we were in awe of this new technology, but now, owning DVDs is old fashioned. Why would
How to Change Your Dealership’s Structure to Improve Performance
- November 19, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The automotive industry is entering an era of radical change, which is bringing strategic issues for vehicle retailers. Many experts have made predictions about what the future of automotive retail will look like, the most extreme envisaging an end to dealerships as we know them. Natural Selection Our prediction is that dealerships who are prepared
Motorists Still Want to Own Cars!
- November 15, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The majority of buyers are moving away from the traditional method of purchasing a car, that is, paying the full cost outright, although findings from the latest Auto Trader Market Report reveal that a significant proportion of consumers still want to own a vehicle. Of the total sample, 80% still want to own a car,
One in Four Car Dealers Believe Used Margins Have Improved Despite Higher Wholesale Prices
- November 8, 2018
- Posted by: Celine Evans
- Category: Automotive Industry, News
With high levels of demand for used cars introducing more competition amongst dealers and wholesale price rises, there have been concerns about this having a negative on profit margins. However, recent data from Next Gear Capital and Cox Automotive suggests that this is not the case. NextGear Capital’s Report In their latest sentiment survey, NextGear
