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The Key To Understanding Data And The Best Advertising Channels To Maximise Your Marketing
- August 1, 2019
- Posted by: Josh Locke
- Category: News, Tips For Dealers
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Running a successful automotive business is hard work. There is very little time to learn about how you can maximise your profits through understanding the hoards of data and where to best focus your marketing budget. We’ve compiled a list of some helpful tips so that you can navigate the relentlessly changing marketing side of
Former Employer Fined For Staff Data Protection Breach
- July 29, 2019
- Posted by: John Swift
- Category: Automotive Industry, News, Tips For Dealers
Car dealers are being urged to make sure their data protection systems are robust and working after an employee of one motor firm was sentenced to prison for accessing personal information without permission – and his former employer faced huge costs as a result. In the first case of its kind, brought up earlier this
Click Dealer Leading the Charge in Online Retailing of Used Vehicles in the UK
- June 4, 2019
- Posted by: Jamie Baker
- Category: Automotive Industry, News, Tips For Dealers
Since its launch in January 2018, Click Dealer’s revolutionary online vehicle retailing platform, ClickEngage, has taken the automotive industry by storm, processing a huge £47.6m worth of sales from enquiries generated through the platform. ClickEngage™ can be utilised on any dealership’s website, franchise or independent, through the use of technology integration and the forward-thinking development of
The Motor Ombudsman not trusted by users
- May 30, 2019
- Posted by: John Swift
- Category: Automotive Industry, News
The Motor Ombudsman has more than doubled the number of staff in its Customer Service section after getting a rating of just 1/10 on the Trustpilot user review website following scores of complaints about the scheme. TMO, which acts as a go-between in a dispute between a dealer or garage and a customer, says it
Research Claims Car-buyers Want To Spend More Time With Salespeople
- May 29, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, News, Tips For Dealers
So it turns out that the commonly held belief that consumers can’t stand car salesmen, is a load of rubbish. Research has shown that your typical car buyer wants to spend more time with their salespeople, and it demonstrates that prolonged absences by those salespeople during the purchase process lead to poorer satisfaction with the overall
IMDA gives members free listing on BuyaCar.co.uk
- May 24, 2019
- Posted by: John Swift
- Category: Automotive Industry, News, Tips For Dealers
Members of the Independent Motor Dealers Association are being given a major benefit with a free and automatic listing of their qualifying stock on the BuyaCar.co.uk portal. The IMDA has just struck a deal with the site which boosts its retail stock pool by up to 10,000 cars and gives the association’s 350 members instant
Premium Car Brands Are Seeing Growth of Over 60% as Car Buyers Want Premium Service
- May 23, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, News
An elevation in retailer and insurers’ customer service standards to match the surge in premium market share could see increased satisfaction and loyalty. Expectations from customers regarding their treatment are growing, AX says with more motorists than ever choosing premium brands, the bar for quality customer care has been set quite high. Insurers are also
Sight unseen’ sales growing for trustworthy websites
- May 22, 2019
- Posted by: John Swift
- Category: Automotive Industry, News
Dealers whose websites lead buyers through the sales process from start to finish as if they were visiting the showroom are increasingly likely to get orders from buyers even though they won’t have physically seen or driven the vehicle. A new report from AA Cars which surveyed nearly 20,000 in-market people, revealed a fundamental shift
Auctions see sector value uplifts in April
- May 21, 2019
- Posted by: John Swift
- Category: Automotive Industry, News
Dealers need to present well prepared and accurately described stock which has full documentation and a realistic reserve to sell at auction as a new report reveals some market hot spots. A leading auction house said that there was strong demand in some sectors last month with fleet and lease, dealer part-ex and nearly new
Government’s New EV Approval Scheme Open to Independent Dealers
- May 17, 2019
- Posted by: John Swift
- Category: Automotive Industry, News
Independent car dealers and auctioneers can apply to be audited and recognised as an Electric Vehicle Approved retailer if they meet the standards of a government-backed nationwide scheme unveiled this week which aims to boost buyers’ confidence in EVs and the garages selling and servicing them. The standard for electric vehicle dealer accreditation has been
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