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SEM for Car Dealers: Why You Should be Using Long-Tail Keywords
- September 17, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
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If you have looked into creating an SEO or PPC campaign for your dealership, you will know how crucial keywords are. But there are different types of keyword and some can be more beneficial to car dealers than others. Long-tail keywords are those which are very specific to your product or service, whereas short-tail keywords
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What Are 360-Degree Images and Why Should You Use Them on Your Car Dealer Website?
- September 10, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
At Click Dealer, we are constantly thinking of ways in which we can help you enhance user experience and promote your products through your car dealer website, which is why we offer 360-degree images. 360-degree images enable your website users to see the entirety of your vehicles in a single picture, by clicking and dragging
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4 Social Media Trends Your Dealership Should Get on Board With
- September 6, 2018
- Posted by: Joe Podmore
- Category: Search Engine Marketing, Tips For Dealers
To master the art of social media marketing, you need to be aware of and respond to the constantly changing trends. Hopefully your car dealership recognises the growing importance of social media at a time when Gen Z are beginning to enter the car buying market. This generation has been brought up in a digital
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Do You Know Where Your Dealership’s Leads are Coming From?
- September 3, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Have you ever wondered whether all the time and money you dedicate to generating leads for your car dealership is actually paying off? You may be investing in SEO, advertising, social media marketing and various other tactics to bring in leads, which is great, but to be sure that it is worth the cost and
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Is Your Car Dealership WLTP Ready?
- August 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
On the 1st of September, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) is due to take effect, and many car dealers are still unaware of exactly what it is or how it is going to impact their vehicle sales. A recent sentiment survey conducted by Manheim revealed that 14% of dealers do not know
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Click Dealer’s Top Five Part Exchange Tips for Car Dealers
- August 29, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
When it comes to part exchanges, customers will always be wary of whether or not they are getting a good deal, so you need to instil confidence in them, while making sure there is plenty in it for you. In order to make sure that there is enough profit in a part exchange deal, your
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How Car Dealers Can Prepare for Q4
- August 23, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Q4 is typically the quietest time of year for car dealers so it is important to have a strategy in place based on industry trends and your own business performance patterns. Throughout 2018, the used car market has generally been very healthy, with large auction companies revealing record prices, and we can expect this trend
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How to Improve Your Dealership’s Data Management
- August 22, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Today, data has become crucially important to businesses, yet the management of it in the automotive industry is generally not as good as it could be. There are a couple of limitations with mainstream data management among the car dealer community that stand out. Lack of Data Analysis Firstly, administrative staff who operate stock management
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What Will Your Car Dealership Look Like in Ten Years?
- August 20, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Technology is advancing at a remarkably rapid rate and it has and continues to shape retail experiences. It is likely that in ten years’ time, car dealerships will look quite different than they do now. We have recently seen a clear shift in the way that some manufacturers and car dealers sell cars, providing customers
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Three Ways Car Dealers Can Convert Finance Leads Online
- August 16, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
No matter how much you spend on advertising to bring traffic to your website, if you haven’t got processes in place to capture and convert leads, you may be wasting your money! Here are three ways for you to encourage finance conversions by implementing features on your website. Car Finance Guides While you may know