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Why Lead Management Should Be Dealers’ Number 1 Priority!
- November 12, 2018
- Posted by: Jamie Baker
- Category: Tips For Dealers
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Generating leads can be expensive business. What’s worse is that not managing them effectively could prove critical to the overall performance of a dealership. To truly maximise lead generation, dealerships need full visibility of all enquiry methods. Not only does it give power to dealers to understand which advertising is the most cost effective but
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Social Media Pitfalls and Tips for Car Dealers
- November 9, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Whether you are new to social media marketing or you simply want some ideas about how to improve, this article shares the common pitfalls and some helpful tips. Social media is an incredibly useful tool, allowing you to reach your customers when they are away from your dealership. Here are some simple things you can
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Top Tips for Preparing Your Dealership for the Winter Ahead
- November 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
The final two months of Q4 are notoriously quiet for dealerships and forecasts promising it will be the coldest winter in ten years are unlikely to encourage people to leave their homes to go car shopping. It has been a positive year for used car sales so far, but the remainder of 2018 could prove
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How Mobile Business Apps Can Improve Efficiencies
- November 5, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
It is hard to believe that just ten years ago, the vast majority of people in the UK did not own a smartphone, when today, they are with us wherever we go and when we are without them, it is as if we’ve lost a limb! According to a recent report by Ofcom, entitled: “A
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How Dealers Can Improve the Digital Car Buying Experience
- November 1, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Customer expectations are growing, and digital automotive landscapes are evolving to keep up with them, but car dealers themselves are generally slow to adopt new technologies, which impedes the development of modern, more efficient vehicle purchase processes. Failure to integrate digital methods within the business is costing dealerships money. Enquiries are being neglected, pushing customers
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Making Tax Digital for VAT: Is Your Dealership Ready?
- October 31, 2018
- Posted by: Jamie Baker
- Category: Automotive Industry, Products, Tips For Dealers
With increased digitisation changing how customers buy products forever, dealerships are having to adapt the ways in which they operate. In fact, being a dealer is no longer a simple affair at all, especially when faced with an array of different systems, spreadsheets and even the odd post it note, just to get through the
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Can Blogging Improve My Dealership’s SEO?
- October 29, 2018
- Posted by: Kari Jones
- Category: Products, Search Engine Marketing, Tips For Dealers
The short answer to “Can Blogging Improve My Dealership’s SEO?” is yes! A business blog can have a significant impact on your website’s search engine performance. But, it is not enough to just have a blog, as this isn’t in itself a ranking factor and therefore will not on its own earn you a better
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Has the Traditional Part-Exchange Process Become Outdated?
- October 17, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
Recent research into consumer attitudes conducted by Motors.co.uk reveals that people dislike the administration, negotiation and part-exchange processes involved in purchasing a car. 1,000 consumers participated in the survey, which aimed to find out their favourite and least favourite experiences in car dealerships. 67% of respondents reported that they enjoyed the experience of viewing cars
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Six Easy Ways to Improve Your Sales Team
- October 16, 2018
- Posted by: Lee Rawlinson
- Category: Tips For Dealers
Learning about a product, being professional and communicating with customers isn’t rocket science, but becoming a great sales person takes skill and dedication. By learning these steps and continually improving them, your sales team can transform their process and ultimately become more efficient overall. Here’s my six easy steps to an increase in sales and
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How to Make Your Dealership’s Marketing Activities Successful
- October 11, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
When it comes to marketing to customers, the more effort your dealership puts in, the more likely you are to be successful. Car dealers are busy people and it can often be difficult to find time to dedicate to well-thought-out marketing strategies but resorting to bombarding customers with template communications must be avoided at all