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Why your website needs to be up to date
- March 27, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
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First impressions matter and for most customers, the first impression they get of you and your dealership will be the moment they click onto your website. It is important that your site is easy to read, easy to navigate and easy to access. Now, this is the case at the best of times but during
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How to create event invitations that stand out from the crowd
- March 6, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Is your dealership getting as many event attendees as it should be? Check out our guide on how to grab attention and stand out with your event invitations. We all know the jokes about VIP events and getting customers to attend, but let’s be serious for a moment. How are you inviting customers in the
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5 Social Media Ideas to Get Customers Engaging
- February 26, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
They say that you need to be in it to win it, and social media is no different. With Statista reporting 45 million active social media users in the UK, everybody in business knows that you need to have a social media presence to succeed. Ask yourselves though, “is that enough?” Advertising the latest vehicles
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The Hidden Benefits of Blogging for your Business
- February 18, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Does your website have a blog? No? Why not? While blogging might not seem like a pressing matter when you have customers pacing the forecourt, it’s a handy little tool for your dealership to have. A blog, in its simplest form, is a regularly updated section of your website that offers editorial content to your
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Why Dealerships Must Embrace Changes in Customer Behaviour to Thrive
- February 14, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry, Tips For Dealers
Consumer shopping habits have been rapidly changing over the past 10 years, with the ongoing penetration of smartphone usage being a considerable factor. With Statista estimating that smartphone usage in the UK will rise to 79% of all adults by 2022, potential customers are now interacting with your business in a 24/7 landscape. This is
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Why Review Transparency Between Dealers and Customers is Necessary to Build Trust
- February 12, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Despite their best efforts to deliver excellent service to customers, some vehicle dealers are still trying to shake off an ofttimes negative reputation in the court of public opinion. That’s why the best tool at your disposal is one that you might never have even heard of: social proof. So, we’re here to tell you
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How to boost your sales figures with Google advertising
- January 30, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
Google has stepped up its advertising game by providing more tools to help the automotive industry connect with potential customers online. If you’ve never done any Google advertising before then it can be a daunting task to start delving into the various features, it offers. Why is it worth your time? Because you will see
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Microsoft Support For Windows 7 Operating System Is Officially Terminated
- January 15, 2020
- Posted by: Kate Pemberton
- Category: Tips For Dealers
As of January the 14th 2020, Microsoft has discontinued support for its Windows 7 operating system. This means that you will no longer receive updates and could potentially run into issues running the operating system on your PC. Windows 7 was released in October 2009 so this system is now over 10 years old! If
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A Clicker’s Guide To Avoiding Video Copyright Issues
- January 10, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
It’s a common problem for many filmmakers both professional and amateur – copyright laws. What content can you use in your video legally and without consequence? It’s easy to justify breaking copyright law by thinking that you’ve got away with it in the past and loads of other businesses do it. But failure to heed
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SEO Should Be Given More Attention Than Traditional Advertising Methods
- December 6, 2019
- Posted by: Josh Locke
- Category: Tips For Dealers
Car buyers come in more varieties than the cars you stock. Some are well informed and know exactly what make and model of car they want, others just want the best deal possible, some will only buy from a local dealer, and others might be looking for a dealership that provides a specific service. It
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