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Is Outsourcing Vehicle Preparation the Solution to the Quality Used Cars Shortage?
- December 6, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
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There has been a lot of focus on used cars this year, which has resulted in high acquisition prices and a lack of quality vehicles. This has led some retailers to turn to cars which are lower in quality and in need of refurbishing. This solution to the shortage of decent cars, has its downsides,
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Top Tips for Getting the Most Out of Live Chat
- December 5, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
60% of traffic comes through mobile and only a fifth of this is calls, the rest is browsing online and messaging. As consumer habits change to embrace shopping on the go, live chat becomes an increasingly relevant channel of communication between car dealers and customers. If you offer a live chat service to customers, it
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How Responding to Customers’ Changing Priorities Will Help You Sell More Cars and Car Finance
- November 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
We are currently witnessing a shift in consumption patterns, and this could be key to boosting sales of vehicles and, in particular, car finance deals. Most of us can probably remember when DVDs were the latest trend and we were in awe of this new technology, but now, owning DVDs is old fashioned. Why would
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How to Boost Parts Sales with Video
- November 28, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
With competition so high in the used car market at the moment, car dealers must think outside of the box to find ways of maintaining profit margins while keeping screen prices low. Many auto retailers use video as a vehicle health check tool, through which they can reassure customers and create an opportunity to boost
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How to Set Up Google My Business for Your Dealership
- November 21, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Google My Business (GMB) is a free application that allows you to manage your company’s presence on Google Search, Maps and Google + and access performance data from Insights, Reviews and Analytics in one convenient location. The tool helps local businesses to be found more easily online and it offers numerous benefits for car dealers.
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How to Change Your Dealership’s Structure to Improve Performance
- November 19, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The automotive industry is entering an era of radical change, which is bringing strategic issues for vehicle retailers. Many experts have made predictions about what the future of automotive retail will look like, the most extreme envisaging an end to dealerships as we know them. Natural Selection Our prediction is that dealerships who are prepared
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Motorists Still Want to Own Cars!
- November 15, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The majority of buyers are moving away from the traditional method of purchasing a car, that is, paying the full cost outright, although findings from the latest Auto Trader Market Report reveal that a significant proportion of consumers still want to own a vehicle. Of the total sample, 80% still want to own a car,
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Why Lead Management Should Be Dealers’ Number 1 Priority!
- November 12, 2018
- Posted by: Jamie Baker
- Category: Tips For Dealers
Generating leads can be expensive business. What’s worse is that not managing them effectively could prove critical to the overall performance of a dealership. To truly maximise lead generation, dealerships need full visibility of all enquiry methods. Not only does it give power to dealers to understand which advertising is the most cost effective but
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Social Media Pitfalls and Tips for Car Dealers
- November 9, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Whether you are new to social media marketing or you simply want some ideas about how to improve, this article shares the common pitfalls and some helpful tips. Social media is an incredibly useful tool, allowing you to reach your customers when they are away from your dealership. Here are some simple things you can
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Top Tips for Preparing Your Dealership for the Winter Ahead
- November 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
The final two months of Q4 are notoriously quiet for dealerships and forecasts promising it will be the coldest winter in ten years are unlikely to encourage people to leave their homes to go car shopping. It has been a positive year for used car sales so far, but the remainder of 2018 could prove