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How Mobile Business Apps Can Improve Efficiencies
- November 5, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
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It is hard to believe that just ten years ago, the vast majority of people in the UK did not own a smartphone, when today, they are with us wherever we go and when we are without them, it is as if we’ve lost a limb! According to a recent report by Ofcom, entitled: “A
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How Dealers Can Improve the Digital Car Buying Experience
- November 1, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Customer expectations are growing, and digital automotive landscapes are evolving to keep up with them, but car dealers themselves are generally slow to adopt new technologies, which impedes the development of modern, more efficient vehicle purchase processes. Failure to integrate digital methods within the business is costing dealerships money. Enquiries are being neglected, pushing customers
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Making Tax Digital for VAT: Is Your Dealership Ready?
- October 31, 2018
- Posted by: Jamie Baker
- Category: Automotive Industry, Products, Tips For Dealers
With increased digitisation changing how customers buy products forever, dealerships are having to adapt the ways in which they operate. In fact, being a dealer is no longer a simple affair at all, especially when faced with an array of different systems, spreadsheets and even the odd post it note, just to get through the
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Can Blogging Improve My Dealership’s SEO?
- October 29, 2018
- Posted by: Kari Jones
- Category: Products, Search Engine Marketing, Tips For Dealers
The short answer to “Can Blogging Improve My Dealership’s SEO?” is yes! A business blog can have a significant impact on your website’s search engine performance. But, it is not enough to just have a blog, as this isn’t in itself a ranking factor and therefore will not on its own earn you a better
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Has the Traditional Part-Exchange Process Become Outdated?
- October 17, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
Recent research into consumer attitudes conducted by Motors.co.uk reveals that people dislike the administration, negotiation and part-exchange processes involved in purchasing a car. 1,000 consumers participated in the survey, which aimed to find out their favourite and least favourite experiences in car dealerships. 67% of respondents reported that they enjoyed the experience of viewing cars
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Six Easy Ways to Improve Your Sales Team
- October 16, 2018
- Posted by: Lee Rawlinson
- Category: Tips For Dealers
Learning about a product, being professional and communicating with customers isn’t rocket science, but becoming a great sales person takes skill and dedication. By learning these steps and continually improving them, your sales team can transform their process and ultimately become more efficient overall. Here’s my six easy steps to an increase in sales and
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How to Make Your Dealership’s Marketing Activities Successful
- October 11, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
When it comes to marketing to customers, the more effort your dealership puts in, the more likely you are to be successful. Car dealers are busy people and it can often be difficult to find time to dedicate to well-thought-out marketing strategies but resorting to bombarding customers with template communications must be avoided at all
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5 SEO Mistakes Your Dealership Should Avoid
- October 8, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If your dealership has an SEO strategy or is in the process of developing one, there are a number of pitfalls to be aware of. Being a good search engine marketer is not just about knowing what SEO tactics you should be using, but also being aware of the things you must avoid. Listed here
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How to Maximise Your Dealership’s Add-On Product Revenue
- October 4, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
With less than three months left of 2018, car dealers may be feeling the pressure to meet financial goals. Value-added products could be an important focus for improving takings. The key to selling add-on products like GAP insurance, paint protection service plans and warranty packages is actually understanding how much they can benefit consumers. GAP
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Click Dealer’s PPC Jargon Buster
- October 1, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC is a discipline littered with baffling terminology which can make this form of advertising seem very complex. Click Dealer’s jargon buster is designed to help PPC novices get to grips with some of the most important concepts. Our search engine marketing experts at Click Dealer have spent a lot of time mastering the ins