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5 Social Media Ideas to Get Customers Engaging
- February 26, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
No CommentsThey say that you need to be in it to win it, and social media is no different. With Statista reporting 45 million active social media users in the UK, everybody in business knows that you need to have a social media presence to succeed. Ask yourselves though, “is that enough?” Advertising the latest vehicles
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The Hidden Benefits of Blogging for your Business
- February 18, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Does your website have a blog? No? Why not? While blogging might not seem like a pressing matter when you have customers pacing the forecourt, it’s a handy little tool for your dealership to have. A blog, in its simplest form, is a regularly updated section of your website that offers editorial content to your
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Why Dealerships Must Embrace Changes in Customer Behaviour to Thrive
- February 14, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry, Tips For Dealers
Consumer shopping habits have been rapidly changing over the past 10 years, with the ongoing penetration of smartphone usage being a considerable factor. With Statista estimating that smartphone usage in the UK will rise to 79% of all adults by 2022, potential customers are now interacting with your business in a 24/7 landscape. This is
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Why Review Transparency Between Dealers and Customers is Necessary to Build Trust
- February 12, 2020
- Posted by: Kirsty Sidley
- Category: Tips For Dealers
Despite their best efforts to deliver excellent service to customers, some vehicle dealers are still trying to shake off an ofttimes negative reputation in the court of public opinion. That’s why the best tool at your disposal is one that you might never have even heard of: social proof. So, we’re here to tell you -
How to boost your sales figures with Google advertising
- January 30, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
Google has stepped up its advertising game by providing more tools to help the automotive industry connect with potential customers online. If you’ve never done any Google advertising before then it can be a daunting task to start delving into the various features, it offers. Why is it worth your time? Because you will see
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A Clicker’s Guide To Avoiding Video Copyright Issues
- January 10, 2020
- Posted by: Josh Locke
- Category: Tips For Dealers
It’s a common problem for many filmmakers both professional and amateur – copyright laws. What content can you use in your video legally and without consequence? It’s easy to justify breaking copyright law by thinking that you’ve got away with it in the past and loads of other businesses do it. But failure to heed
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SEO Should Be Given More Attention Than Traditional Advertising Methods
- December 6, 2019
- Posted by: Josh Locke
- Category: Tips For Dealers
Car buyers come in more varieties than the cars you stock. Some are well informed and know exactly what make and model of car they want, others just want the best deal possible, some will only buy from a local dealer, and others might be looking for a dealership that provides a specific service. It
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Optimising Your Video Advertising For Automotive Dealers
- November 29, 2019
- Posted by: Josh Locke
- Category: Tips For Dealers
Some of you may have been a part of our live webinar back on the 20th of November, aimed at optimising your video advertising. For anyone who didn’t join us live, we’ve recorded the whole thing for you to watch back! Digital Marketing Coordinator, Josh Locke, talks through What you can do to improve your
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How To Plan The Perfect Sales Event To Sell Cars Fast
- November 6, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, Tips For Dealers
When it comes to Sales events, the success lies in the foundation and preparation rather than how good the event is itself. Follow these tips and your event will see a high concentration of sales in a very short period of time. The showroom event is a sales tactic used by automotive retailers for a
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Click’s Expert Tips For Faster Used Car Stock-turn Part Two
- October 24, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, Tips For Dealers
Every dealer at some point will have been stuck with a car that lingers on the forecourt a bit too long. Stock management plays a crucial part in producing profit for your sales department so mastering the art can help you keep your stock flowing through your dealership, rather than building up. If you haven’t
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