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Online Financing Becoming Increasingly Popular with Car Buyers in the UK
- March 21, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
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According to an annual survey conducted by Fico, car buyers are shifting towards online financing, revealing a key opportunity for dealers. The research by the digital analytics expert Fico surveyed 2,000 adult consumers across Britain, the US, Canada, Mexico, Chile, Australia, New Zealand, Germany and Spain. These respondents were between the ages of 18 and
Why Car Dealers Should Invest in Their Staff
- March 20, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
At Click Dealer, we are lucky enough to have managers and directors who believe in their people and provide them with opportunities to develop personally and professionally. Speaking from experience, the more you invest in your staff, the more reward you’ll gain. If you’re an avid reader of our ‘Meet the Clickers’ blog series, you’ll
The Importance of Branding for Independent Dealers
- March 14, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
From your dealership logo to your colour scheme and message, branding is a crucial aspect of business. Once you are able to absolutely define what you stand for, you will be able to offer your customers and employees a sense of belonging, which good branding reinforces. Branding can alter how your brand is perceived, it
71% of Consumers Considering an EV for their Next Car!
- March 13, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The level of disruption in the automotive industry is currently off the charts, with new vehicle technologies and retailing systems drawing closer to the mainstream market. Auto Trader’s latest Market Report investigates consumer attitudes to these and helps to put into perspective the speed at which the industry is changing. This month’s report focuses on
How Dealerships Can Reduce Their Advertising Spend
- March 6, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
The cost of automotive advertising is getting increasingly higher, becoming a mammoth expense for car and van dealers. To avoid the damage this inflicts on profit margins, retailers must be smarter with their spending. How do feed providers get away with charging the sky-high prices that they charge? Simply because advertising works. Advertising platforms are
How to Embrace Disruption in Automotive Retail
- March 4, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Dealers are currently running businesses in an environment which is constantly being disrupted, and this is not set to change any time soon. Key developments will mean that change in automotive retail is only going to accelerate. Developments in the market, including a transition towards autonomous and electric vehicles and a shared mobility model will
Launch Your Automotive Blog with Click Dealer!
- February 28, 2019
- Posted by: Kari Jones
- Category: Products, Search Engine Marketing, Tips For Dealers
Considering starting an automotive blog on your website but worried you won’t have time to post? Click’s team of automotive content writers are here to keep your blog alive! Our in-house content experts currently manage a number of blogs for Click Web customers. We create copy for car dealers, van dealers, car finance specialists, vehicle-buying
PPC Strategies that Vehicle Dealers Should Try in 2019
- February 27, 2019
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC trends are constantly changing and so should your dealership’s strategy! If you have tried this method of digital advertising and want to find ways to get more out of it, read on! From retargeting to automation, here are some PPC strategies you might want to try this year. Explore Different Channels If you’ve just
What Challenges do Vehicle Dealers Face in 2019 and How are They Planning to Minimise Their Impact?
- February 25, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
2018 was an interesting year for vehicle dealers, bringing a surge in demand for used cars and reduced interest in new motors, but what does the year ahead have in store? A recent report by CarGurus investigates the biggest issues identified by dealers and what action they are planning to take in response. What will
Be Ready to Seize Bodyshop Opportunities in March!
- February 21, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Data reveals that almost one in five road accidents occur in the evening rush hour in March, making this a busy time of year for bodyshops. We have seen plenty of snow and ice in the UK over the last couple of months causing problems for drivers, and more is expected in March. The month
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