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Workshop cameras to be as important as spanners says report
- April 29, 2019
- Posted by: John Swift
- Category: Automotive Industry, News, Tips For Dealers
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Video will become increasingly important over the next few years so dealers can plug the communication gap between the workshop and customers and build trust, a report says. One in five at management level believe that managing a personalised video will be a core skill for technicians and a must-have for any dealership which does
How Increasing Your Video Content Can Help Drive Enquiries
- April 16, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, Dealership Websites, Tips For Dealers
It’s common knowledge that consumers are spending a vast amount of their time and money online. It’s more convenient, flexible, and takes less time out of their day. So in a time when they can customise, order, and pay for a vehicle online, video could be your key to standing out from the crowd. Video
Google+ is Shutting Down, Save Your Dealership’s Data!
- March 27, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
Earlier this year, Google announced that it would be shutting down its social media platform. Google+ will be closing its doors on April the 2nd so if your dealership uses it as a marketing channel, you’ll need to take action to save your data! The platform has been around since 2011 and has acquired a
Online Financing Becoming Increasingly Popular with Car Buyers in the UK
- March 21, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
According to an annual survey conducted by Fico, car buyers are shifting towards online financing, revealing a key opportunity for dealers. The research by the digital analytics expert Fico surveyed 2,000 adult consumers across Britain, the US, Canada, Mexico, Chile, Australia, New Zealand, Germany and Spain. These respondents were between the ages of 18 and
Why Car Dealers Should Invest in Their Staff
- March 20, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
At Click Dealer, we are lucky enough to have managers and directors who believe in their people and provide them with opportunities to develop personally and professionally. Speaking from experience, the more you invest in your staff, the more reward you’ll gain. If you’re an avid reader of our ‘Meet the Clickers’ blog series, you’ll
The Importance of Branding for Independent Dealers
- March 14, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
From your dealership logo to your colour scheme and message, branding is a crucial aspect of business. Once you are able to absolutely define what you stand for, you will be able to offer your customers and employees a sense of belonging, which good branding reinforces. Branding can alter how your brand is perceived, it
71% of Consumers Considering an EV for their Next Car!
- March 13, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
The level of disruption in the automotive industry is currently off the charts, with new vehicle technologies and retailing systems drawing closer to the mainstream market. Auto Trader’s latest Market Report investigates consumer attitudes to these and helps to put into perspective the speed at which the industry is changing. This month’s report focuses on
How Dealerships Can Reduce Their Advertising Spend
- March 6, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
The cost of automotive advertising is getting increasingly higher, becoming a mammoth expense for car and van dealers. To avoid the damage this inflicts on profit margins, retailers must be smarter with their spending. How do feed providers get away with charging the sky-high prices that they charge? Simply because advertising works. Advertising platforms are
How to Embrace Disruption in Automotive Retail
- March 4, 2019
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Dealers are currently running businesses in an environment which is constantly being disrupted, and this is not set to change any time soon. Key developments will mean that change in automotive retail is only going to accelerate. Developments in the market, including a transition towards autonomous and electric vehicles and a shared mobility model will
Launch Your Automotive Blog with Click Dealer!
- February 28, 2019
- Posted by: Kari Jones
- Category: Products, Search Engine Marketing, Tips For Dealers
Considering starting an automotive blog on your website but worried you won’t have time to post? Click’s team of automotive content writers are here to keep your blog alive! Our in-house content experts currently manage a number of blogs for Click Web customers. We create copy for car dealers, van dealers, car finance specialists, vehicle-buying
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