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  • How Dealerships Can Reduce Their Advertising Spend

    • March 6, 2019
    • Posted by: Kari Jones
    • Category: Tips For Dealers
    No Comments
    advertising

    The cost of automotive advertising is getting increasingly higher, becoming a mammoth expense for car and van dealers. To avoid the damage this inflicts on profit margins, retailers must be smarter with their spending. How do feed providers get away with charging the sky-high prices that they charge? Simply because advertising works. Advertising platforms are

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  • PPC Strategies that Vehicle Dealers Should Try in 2019

    • February 27, 2019
    • Posted by: Kari Jones
    • Category: Search Engine Marketing, Tips For Dealers
    No Comments

    PPC trends are constantly changing and so should your dealership’s strategy! If you have tried this method of digital advertising and want to find ways to get more out of it, read on! From retargeting to automation, here are some PPC strategies you might want to try this year. Explore Different Channels If you’ve just

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  • How Click DMS Can Help Your Dealership Conduct an End-Of-Year Performance Review

    • December 20, 2018
    • Posted by: Kari Jones
    • Category: Products, Tips For Dealers
    No Comments
    reports

    Another year is almost over, and your dealership might be starting to think about mapping out your strategy for 2019. But where should you start? The best thing to do is look at how you performed this year and pinpoint areas where you could save time and money and increase efficiency and profitability. From this,

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  • Click Dealer’s PPC Jargon Buster

    • October 1, 2018
    • Posted by: Kari Jones
    • Category: Search Engine Marketing, Tips For Dealers
    No Comments
    PPC wordcloud

    PPC is a discipline littered with baffling terminology which can make this form of advertising seem very complex. Click Dealer’s jargon buster is designed to help PPC novices get to grips with some of the most important concepts. Our search engine marketing experts at Click Dealer have spent a lot of time mastering the ins

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  • How to Sell More Cars Online

    • September 27, 2018
    • Posted by: Kari Jones
    • Category: Automotive Industry, Tips For Dealers
    No Comments
    Online vehicle selling

    Digital retail is becoming an increasingly popular option, but making it work for your dealership isn’t a walk in the park. Making digital vehicle retailing successful requires commitment and building trust with customers. Committing We have seen a lot of our dealers committing to ClickEngage™, adapting their processes to respond to digital enquiries. This dedication

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  • SEM for Car Dealers: Why You Should be Using Long-Tail Keywords

    • September 17, 2018
    • Posted by: Kari Jones
    • Category: Search Engine Marketing, Tips For Dealers
    No Comments
    long-tail keywords

    If you have looked into creating an SEO or PPC campaign for your dealership, you will know how crucial keywords are. But there are different types of keyword and some can be more beneficial to car dealers than others. Long-tail keywords are those which are very specific to your product or service, whereas short-tail keywords

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  • Do You Know Where Your Dealership’s Leads are Coming From?

    • September 3, 2018
    • Posted by: Kari Jones
    • Category: Products, Tips For Dealers
    No Comments
    dealership lead sources

    Have you ever wondered whether all the time and money you dedicate to generating leads for your car dealership is actually paying off? You may be investing in SEO, advertising, social media marketing and various other tactics to bring in leads, which is great, but to be sure that it is worth the cost and

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  • Tips to Improve Dealership Marketing Online and Offline

    • August 2, 2018
    • Posted by: Kari Jones
    • Category: Automotive Industry, Tips For Dealers
    No Comments

    These days, it seems like it’s all about digital, but your marketing strategies should not be limited to the virtual world. Click Dealer is and always has been a huge advocate of embracing digital. We believe that customers should be able to find your dealership easily online, and when they do, they should have the

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  • Is Your Dealership Ready for the Retail Apocalypse?

    • July 30, 2018
    • Posted by: Kari Jones
    • Category: Automotive Industry, Products, Search Engine Marketing, Tips For Dealers
    No Comments

    A significant number of traditional car dealerships have seen dips in revenue, or at least a lack of growth, which can be attributed to the increasing popularity of online shopping and more convenient delivery methods. Experts have termed this surge in e-commerce the ‘retail apocalypse’, after mass bankruptcies in the US retail sector. America has

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  • Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords

    • July 9, 2018
    • Posted by: Kari Jones
    • Category: Search Engine Marketing, Tips For Dealers
    No Comments
    Adwords PPC Pay Per Click

    If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your

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