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Click Dealer’s PPC Jargon Buster
- October 1, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
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PPC is a discipline littered with baffling terminology which can make this form of advertising seem very complex. Click Dealer’s jargon buster is designed to help PPC novices get to grips with some of the most important concepts. Our search engine marketing experts at Click Dealer have spent a lot of time mastering the ins
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How to Sell More Cars Online
- September 27, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Digital retail is becoming an increasingly popular option, but making it work for your dealership isn’t a walk in the park. Making digital vehicle retailing successful requires commitment and building trust with customers. Committing We have seen a lot of our dealers committing to ClickEngage™, adapting their processes to respond to digital enquiries. This dedication
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SEM for Car Dealers: Why You Should be Using Long-Tail Keywords
- September 17, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you have looked into creating an SEO or PPC campaign for your dealership, you will know how crucial keywords are. But there are different types of keyword and some can be more beneficial to car dealers than others. Long-tail keywords are those which are very specific to your product or service, whereas short-tail keywords
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Do You Know Where Your Dealership’s Leads are Coming From?
- September 3, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Have you ever wondered whether all the time and money you dedicate to generating leads for your car dealership is actually paying off? You may be investing in SEO, advertising, social media marketing and various other tactics to bring in leads, which is great, but to be sure that it is worth the cost and
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Tips to Improve Dealership Marketing Online and Offline
- August 2, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
These days, it seems like it’s all about digital, but your marketing strategies should not be limited to the virtual world. Click Dealer is and always has been a huge advocate of embracing digital. We believe that customers should be able to find your dealership easily online, and when they do, they should have the
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Is Your Dealership Ready for the Retail Apocalypse?
- July 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Search Engine Marketing, Tips For Dealers
A significant number of traditional car dealerships have seen dips in revenue, or at least a lack of growth, which can be attributed to the increasing popularity of online shopping and more convenient delivery methods. Experts have termed this surge in e-commerce the ‘retail apocalypse’, after mass bankruptcies in the US retail sector. America has
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Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords
- July 9, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your
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How to Create a Successful Leads Strategy
- May 21, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Without an effective strategy for generating, managing and converting leads, your dealership could be missing out on a lot of business…
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Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…
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Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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