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What is PPC and how can it help your dealership?
- December 14, 2022
- Posted by: Alison Peters
- Category: News
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Pay per Click advertising, or PPC for short, is a method of putting your business in front of your target market at the point where they are actively hunting for your product. You pay a fee each time someone clicks on your advert, hence the name ‘pay per click’. The most common platform for PPC
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Who are the digital marketing team at Click Dealer?
- July 12, 2022
- Posted by: Katie Griffiths
- Category: Automotive Industry, Dealership Websites, Search Engine Marketing
What is digital marketing and how does it work? Everything is now moving online, with everyone using the internet to find exactly what they want and buy it. Because of the increase in online activity, traditional marketing isn’t as effective or as popular as it used to be. Traditional marketing involves advertising in magazines and
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How can Social Media and PPC boost your business in 2022.
- January 11, 2022
- Posted by: Alison Peters
- Category: Search Engine Marketing, Tips For Dealers
Over the last two years, in particular, digital marketing has become a crucial part of all businesses. Despite physical footfall on forecourts starting to return, the digital world is still ruling, and what used to be a support tool is now a major way of keeping business booming. Having an up to date website gives
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SEO Should Be Given More Attention Than Traditional Advertising Methods
- December 6, 2019
- Posted by: Josh Locke
- Category: Tips For Dealers
Car buyers come in more varieties than the cars you stock. Some are well informed and know exactly what make and model of car they want, others just want the best deal possible, some will only buy from a local dealer, and others might be looking for a dealership that provides a specific service. It
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The Benefits of Using PPC Advertising For Your Business
- June 12, 2019
- Posted by: Jamie Baker
- Category: Tips For Dealers
It is vital that dealers are aware that PPC should be considered a huge part of their digital marketing activity but they shouldn’t throw all their eggs in one basket. PPC works best when it is planned to work as part of a fully comprehensive strategy and not used in desperation to chase sales aimlessly.
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How Dealerships Can Reduce Their Advertising Spend
- March 6, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
The cost of automotive advertising is getting increasingly higher, becoming a mammoth expense for car and van dealers. To avoid the damage this inflicts on profit margins, retailers must be smarter with their spending. How do feed providers get away with charging the sky-high prices that they charge? Simply because advertising works. Advertising platforms are
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PPC Strategies that Vehicle Dealers Should Try in 2019
- February 27, 2019
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC trends are constantly changing and so should your dealership’s strategy! If you have tried this method of digital advertising and want to find ways to get more out of it, read on! From retargeting to automation, here are some PPC strategies you might want to try this year. Explore Different Channels If you’ve just
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How Click DMS Can Help Your Dealership Conduct an End-Of-Year Performance Review
- December 20, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Another year is almost over, and your dealership might be starting to think about mapping out your strategy for 2019. But where should you start? The best thing to do is look at how you performed this year and pinpoint areas where you could save time and money and increase efficiency and profitability. From this,
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Click Dealer’s PPC Jargon Buster
- October 1, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC is a discipline littered with baffling terminology which can make this form of advertising seem very complex. Click Dealer’s jargon buster is designed to help PPC novices get to grips with some of the most important concepts. Our search engine marketing experts at Click Dealer have spent a lot of time mastering the ins
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How to Sell More Cars Online
- September 27, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
Digital retail is becoming an increasingly popular option, but making it work for your dealership isn’t a walk in the park. Making digital vehicle retailing successful requires commitment and building trust with customers. Committing We have seen a lot of our dealers committing to ClickEngage™, adapting their processes to respond to digital enquiries. This dedication
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