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Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsA pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
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Is Your SEO Campaign Working For Your Dealership?
- January 10, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
Search engine optimisation is increasingly popular, and we have seen a significant demand for it amongst our dealers. If you have initiated your own SEO campaign, your main question will be: “Is it actually working?”. After all, its mechanics are not always visible to the naked eye…
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Ten Tips for an Effective Snapchat Marketing Campaign
- November 29, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Snapchat is unique because the content it features is ephemeral. Because of this, photo quality is less important and businesses must find other ways to make their content valuable to the app’s users. Here are ten tips for your dealership to consider for an effective Snapchat campaign…
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Does Your Dealership’s Website Need a Link Cleanup?
- November 22, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
When it comes to SEO, backlinks can be a minefield. There was a time when gaining links from other websites to your own was all the rage, because search engines would see them as a vote of confidence in your site, no matter how illegitimate they were, and this would have a positive effect on your ranking. Then, search engines got smarter so now your website may need a link cleanup…
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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Why Keyword Analysis is so Important for Dealers
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Keyword analysis is the process of examining and measuring the effectiveness of the words and phrases that you use on your dealership website…
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Mobile Targeting: The Basics for Dealers
- October 25, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Mobile targeting allows dealers to develop campaigns which are specifically aimed at mobile searchers. Mobile PPC can seem complex and scary but if your advertising campaigns are successful, they could result in a lot more interest in your dealership and higher conversion rates…
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A Car Dealer’s Guide to Twitter
- October 16, 2017
- Posted by: admin
- Category: Search Engine Marketing
Twitter is one of the most popular social media platforms in the world, racking up a staggering 300 million monthly users, with 13 million of those based in the UK…
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What is Local Optimisation?
- October 12, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
Local optimisation helps to improve search engine ranking for businesses which serve customers face-to-face, such as used vehicle dealerships. It can involve claiming a business listing, acquiring reviews, updating on-page content and much more…
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Does Your Dealership Need an SEO Health Check?
- September 29, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
SEO can be a confusing topic and, although it may not be a subject that you want to think about, search engine optimisation can get your business more visibility, more leads and more conversions, so it is definitely worth improving…
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