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The Value of Social Media for Dealers
- March 9, 2018
- Posted by: Alex Baker
- Category: Tips For Dealers
No CommentsSocial media can be incredibly valuable. It allows companies to directly engage with their customers and get their brands seen. Determining just how valuable social media channels are, however, is complicated, because the value of a like or a retweet is not exactly something which can be quantified. Networking sites are about building familiarity and trust, so return on investment occurs over time and cannot be easily pinpointed…
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Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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Should Your Dealership be Using Image Overlays?
- March 6, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Image overlays are essentially pieces of text, images or digital artwork, which are placed on top of a picture, and the final merged image can be uploaded to your website or advertising portals. An eye-catching overlay can be a particularly persuasive tool…
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Why Ongoing Search Engine Optimisation is so Important for Your Dealership
- March 5, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
SEO is like poker. You can become highly skilled at both, learning the tactics and developing strategies, but ultimately the result is out of your hands. Rather than Lady Luck determining your fate, it is Google, Bing, Yahoo and other search engines and there are numerous variables which influence your ranking – sometimes they work in your favour, sometimes they do not…
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Revhead Ramblings: Best Winter Battling Automotive Technology
- March 2, 2018
- Posted by: Alex Baker
- Category: Revhead Ramblings
Currently, the UK is being battered by Storm Emma, a light frost is normally more than enough to send our small nation into a frenzy but this particular example is far more extreme…
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The Importance of Analysing Your Dealership’s Digital Competition
- February 26, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
If you have decided that it’s time to initiate an SEO campaign to help your dealership’s website gain more visibility and clicks, you need to do your preparation. You may be itching to get stuck in with link building and content optimisation but before you do any of this, it is important that you conduct competitor analysis…
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How Your Dealership Can Gain Trust from Customers
- February 22, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
If you are a frequent reader of Click’s blog, you may notice that a lot of our tips revolve around transparency and trust. As I have stressed the importance of being open and sincere with customers so much in the past, I thought the topic deserved its own blog piece…
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How Important is Customer Retention for Your Dealership?
- February 13, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Numerous businesses tend to neglect their existing customer base, instead focusing on acquiring new leads, but it is highly important to concentrate a proportion of your efforts on retention, because repeat customers can be your most valuable…
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The Importance of Follow Up Emails
- February 8, 2018
- Posted by: Alex Baker
- Category: Tips For Dealers
Social media is vital, getting your company and products out there is crucial for attracting customers. However, despite how popular sites like Facebook and Twitter are, when it comes to making sales conversions, emails are still the primary communication medium between dealers and customers…
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Five Benefits of Using Stock Book Software For Dealers
- January 31, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
As a dealership, you are legally obliged to keep an accurate stock book, and, regulation aside, having a detailed log of your vehicles is a vital part of running an efficient business. Still recording stock on paper or spreadsheets? It may be time to change your ways!..
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