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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
2 Comments
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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How to Keep Customers Coming Back for More
- October 27, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
If you are looking to grow your dealership, you may find yourself focusing your efforts on strategies to attract new customers to your business. However, it is crucial that you do not neglect your existing customers, as they will help to keep your business thriving…
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Mobile Targeting: The Basics for Dealers
- October 25, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Mobile targeting allows dealers to develop campaigns which are specifically aimed at mobile searchers. Mobile PPC can seem complex and scary but if your advertising campaigns are successful, they could result in a lot more interest in your dealership and higher conversion rates…
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How to Improve Your Dealership’s Marketing Strategy
- October 9, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Having a good marketing strategy is important for the development of any business, but what exactly makes a good strategy? This post should help to answer this question and provide some handy tips that you can apply to your business’s marketing plan…
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Is Diesel Really Dead For Dealers?
- October 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Recently, diesel vehicles have received a lot of negative publicity due to increasing concern about their adverse effects on the environment, and since the announcement that the sale of petrol and diesel vehicles will be banned by the year 2040, the future of diesel cars looks bleak…
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5 Things Your Dealership Needs to Know About Digital Marketing
- September 21, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Digital marketing can help your dealership be the best it can be, delivering valuable customers and increasing conversion rates…
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What is Paid Social and How Can it Benefit Your Dealership?
- September 18, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
With such a huge proportion of people using social media today, it has become a crucial part of marketing strategies and now, more and more dealerships are investing in paid social. But what exactly is paid social and can it be useful for used car dealers?…
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What is Snapchat?
- September 13, 2017
- Posted by: admin
- Category: Search Engine Marketing, Tips For Dealers
Launched in 2011, Snapchat is an app that allows you to send images and videos to your friends, which after a number of seconds will disappear once viewed by the person…
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Why Reviews are Crucial for Dealerships
- September 11, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
For consumers today, third-party reviews are increasingly influential when making a purchase decision. According to AutoTrader’s recent Market Report, 61% of car buyers consider testimonials and reviews to be one of the most important factors when making a vehicle purchase…
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Instagram: What is it? And Why do I Need to be on it?
- September 7, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
Instagram seems to have come out of nowhere, becoming immensely popular very quickly, so there is no shame in admitting that you do not have a clue what the trend is all about…
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