Click Dealer Finalists in 2024 UK Content Awards

UK Content Awards 2024 Finalists

We’re thrilled to share some fantastic news from Click Dealer! Our Digital Marketing team has been named finalists for not one, but TWO prestigious UK Content Awards:

  • Social Media Content Campaign of the Year
  • Low Budget Content Campaign of the Year

The UK Content Awards celebrate outstanding content marketing, recognising agencies and in-house teams across the UK that create high-quality, valuable content. Every year, they spotlight marketing professionals whose work attracts, informs, engages, and retains audiences, ultimately driving traffic and profit.

For the Social Media Content Campaign of the Year, we’re proud to highlight our team’s exceptional work with one of our dealership clients. We significantly boosted their social media presence, achieving an impressive 75% increase in Facebook page likes over the past year. Our strategic Facebook campaigns generated 534 additional leads, resulting in 197 sales—an outstanding demonstration of our ability to harness social media for substantial business growth. Our campaign stood out for its clear objectives, exceptional creativity, strategic implementation, and remarkable results, aligning perfectly with the UK Content Awards criteria.

In the Low Budget Content Campaign of the Year category, we showcased our ingenuity and efficiency. Recognising the challenges of limited budgets, we employed innovative strategies to focus on lead generation and engaging content. For this particular dealership client, our efforts led to a remarkable 766% increase in clicks from key locations, significantly broadening their market reach. Furthermore, we secured top rankings for relevant keywords, driving a notable 63% increase in organic website traffic. Our campaign exemplified the award judges’ criteria for outstanding results achieved within set budget constraints.

Being finalists in both categories shows our dedication to delivering effective digital marketing solutions that consistently yield tangible results for our clients.

With previous wins at this esteemed event over the past two years, we’re eagerly anticipating the announcement of this year’s winners on July 11th at the Hilton London Bankside. Here’s to hoping for another successful year!

View the shortlist >>

Want to know how our Digital Marketing team can help your dealership with more leads or site traffic? Get in touch today by emailing [email protected] or calling us on 01782 478 220. Alternatively, you can send us a message via our contact page!

Driving Success: SEO Practices Every Dealership Should Know

SEO

In our last webinar, ‘A Dealer’s Guide to SEO,’ we delved into the world of search engine optimisation (SEO) to help your dealership thrive online. Laurren, Click’s Digital Marketing Manager, shared invaluable insights and actionable tips on how to boost your dealership’s Google ranking, ensuring your vehicles are discovered by more potential customers.

Curious about SEO? Check out our blog, ‘Demystifying SEO for Dealerships‘ for a quick webinar recap. Prefer a deeper dive? Explore the full webinar, now available to watch on-demand. And if you’re seeking actionable SEO tips and best practises, then read on, as we’ve compiled them below for your convenience!

Optimising Keywords for Success

Keyword research is the foundation of SEO practices, representing the words and phrases people type into search engines when they’re searching online. The goal is to align these keywords with your website content, you can attract more qualified leads.

Start by choosing specific keywords relating to what you specialise in, like ‘used SUVs near me’ or ‘car dent repair cost’. Don’t just use broad terms, get specific by thinking about your location, the services you offer and types of vehicles you sell. Then, expand your keyword catalogue by finding more search terms. There are many ways to help achieve this, but here is a few to get you started:

 

Google It

Try typing keywords into Google’s search bar, which automatically generates more suggestions and uncover other popular search phrases. You can also look at the ‘People also ask’ section or the search suggestions at the bottom of the results page for more inspiration. These keywords represent what real people are searching for online, providing valuable insights into the information that they’re seeking.

 

Harnessing AI for Keyword Discovery

Artificial Intelligence technology, like ChatGPT, offers a helpful way to discover keywords. Simply ask it to generate keywords such as ‘Best deals on used SUVs’, or even long-tail keywords like ‘Low-mileage used cars with good fuel efficiency’. However, keep in mind that AI is just a tool; use your common sense alongside it. It’s a fantastic resource for brainstorming and expanding your keyword list.

 

Advanced Keyword Research Tools

For advanced keyword research, consider using tools like Google Keyword Planner, Google Search Console, and Google Analytics. Ask your web provider to give you access, as these tools provide insights into search volumes and user behavior, empowering you to refine your keyword strategy for optimal results.

 

Content is King

After compiling your list of keywords, focus on crafting quality content and, by considering the reasons why people search online, you can strategically place your relevant keywords on appropriate pages.

Review key pages of your website, such as your Homepage and About Us. Check that your website covers and describes all the different services you offer, such as car finance or paintwork services. You can also consider using an FAQ section on relevant landing pages, allowing you to easily drop in those keywords that take the format of a question. Remember – quality matters more than word count; so make sure your content is informative and engaging.

Enhance your website with blogs, business updates and news to build trust and customer confidence. Showcase your customer reviews and company awards to boost your credibility. And lastly, link through to your social media platforms for added visibility.

 

Technical SEO Practices

In SEO, technical aspects of your website are just as important as content. Start by ensuring your Google Business Page is linked to your site and all details are accurate and up to date, including photos and responding to customer reviews. This builds credibility and boosts visibility. Additionally, optimise images for faster loading times and add useful hyperlinks in your content to other pages of your site for easier navigation.

 

Revolutionise Your Dealership’s Digital Strategy with SEO

In summary, the webinar highlighted just how transformative it can be for a dealership when SEO practices are used. Laurren emphasised how it can be a pivotal role in expanding your online influence and by embracing SEO principles and implementing her recommendations, your business can scale the heights of search engine rankings, turning your website into a lead generating magnet and drawing enthusiastic car buyers to you.

It’s always best to hear it first-hand from our digital marketing guru, so why not watch the full webinar for free and start your SEO journey today?

Demystifying SEO for Dealerships: A Webinar Recap

SEO - Search Engine Optimisation

In our recent webinar, ‘A Dealer’s Guide to SEO,’ Laurren, Click’s Digital Marketing Manager, took the stage to unravel the mysteries of search engine optimisation and shed light on its paramount importance. She showed us how we can get our dealership websites ranking higher on Google searches and seen by more customers.

If you weren’t able to join the live session, don’t worry! It’s now available to watch on-demand. And if your time is limited, we’ve pulled out the highlights of what SEO is, in our webinar recap below, so no one misses out.

 

Understanding Search Enging Optimisation (SEO): Unveiling the Basics

What is SEO?

At its core, Search Engine Optimisation (SEO) is a dynamic set of techniques and strategies you can apply to your website, designed to boost its visibility on search engines like Google and Bing. Optimising a website using these techniques ensures that your dealership doesn’t just exist in the vast online landscape but stands out prominently when potential customers search for vehicles. Doing so is the difference between your website hiding on page 10 amongst your competitors or showing in top place of the search results.

 

Why is SEO Crucial for Dealerships?

Laurren eloquently emphasised the critical role SEO plays in helping your business rank higher than competitors. In a world where 92% of car buyers initiate their journey online, securing a prime spot on search engine results pages becomes a make-or-break factor for dealerships. By getting your vehicles and business in front of more potential customers, you’re increasing your chances of improving conversion rates and sales.

Statistics show that the first 5 sites listed on organic search results get almost 70% of all the clicks on average. Whereas the next lot of 5 only get 3.7%, which really highlights the importance of your website’s positioning.

 

Key Insights Explored During the Webinar

1. Unlocking the Power of Keywords

We kick-started the webinar by highlighting the significance of speaking the same language as search engines. Through keyword research, dealerships can align the content on their websites with the exact phrases potential customers use when searching online. This strategic move informs search engines that your website holds precisely what customers are seeking, giving you a competitive edge.

 

2. Crafting a User-Friendly Experience

A smooth user experience with fast loading times, mobile-friendliness, and clear signposts is crucial for successful SEO and ensuring your customers are not put off your site when browsing, navigating, and ultimately purchasing your cars and services.

 

3. Building Trust and Authority

Just like consumers trust reputable brands, search engines favour high-quality content, secure connections, positive online reviews, and consistent business listings in directories. These factors signal trustworthiness and a positive user experience, helping you get bumped up in the ranking order for searched results.

 

4. Long-Term Benefits and Cost Effectiveness

Typically, it takes 3-6 months for search engines to recognise your SEO efforts, meaning it’s not a quick fix, but a strategic investment with long-term returns. Once optimised, your website becomes a powerful magnet, attracting qualified leads consistently and potentially, without additional costs.

And because the impact of SEO extends beyond the initial investment, it makes it one of the most cost-effective marketing strategies, bringing you face to face with people who are already interested in what you have to offer. This lasting influence positions SEO as a smart and efficient choice for businesses looking to maximise their marketing investments.

During the webinar, Laurren presented a compelling case study featuring a small dealership grappling with online visibility challenges. Through Click’s strategic SEO efforts, the dealership experienced an impressive 4x surge in organic leads within one year, coupled with a remarkable 200% increase in sales from organic leads. This showcases the tangible impact of a well-executed SEO campaign.

 

Conclusion: Elevate Your Dealership with SEO

As the webinar concluded, one thing was clear – SEO isn’t just a buzzword; it’s the key to unlocking your dealership’s online potential. By grasping the principles of SEO and applying Laurren’s insights, your dealership can rise in the search pages, attracting eager car buyers and establishing itself as a trusted automotive destination.

Stay tuned for our upcoming blog, where we delve deeper into the SEO tips and tricks from Laurren, guiding you through actionable steps to kickstart your SEO journey. Or even better, hear it first-hand and watch the webinar for free.

Spending too much time managing stock on your dealership website?

Time saving features on ClickDMS
Car dealers find themselves juggling a myriad of time-consuming responsibilities – from procuring stock and promoting them, to overseeing a forecourt and coordinating a sales team.

When time is of the essence, an efficient and robust system is paramount for success. As specialists in dealership websites and software, we understand the unique challenges dealers encounter while handling both their stock and backend operations. Do you want to know how a powerful Dealership Management System (DMS) and a carefully crafted website work together to save you precious time? Then keep reading to find out.

Integration is King

In the digital age, your dealership’s online presence is often the first point of contact for potential customers. However, having a stunning website is just the tip of the iceberg. The real magic happens when your website seamlessly integrates with a robust DMS. This integration transforms your website into a comprehensive platform that not only showcases your inventory but also streamlines your entire vehicle management process.

Uploading stock onto your website can be a time-consuming task, particularly when it involves all the logistics of organising vehicles for photo sessions and inputting detailed vehicle information. Of course, it is possible to showcase your vehicles with just a website, but why not make a bigger impact by coupling with a DMS? This seamless dynamic duo will really make a huge impact to your uploading process.

Here are 5 automated features within our Click Dealer platform that will take the drama out of adding new stock:

1) Automatically feeding into other major platform portals

For many dealers, their website isn’t the only place they showcase their vehicles. Using a DMS that automatically feeds into other major platform portals, such as Auto Trader, MOTORS and Car Gurus, means your stock gets more online exposure without spending another second re-keying it all in and potentially halving your time. This real-time synchronisation ensures your online inventory is always up to date and reduces the chances of you double-selling your stock.

2) DVLA Lookup Tool

Using the DVLA lookup tool to add your vehicle into the system, you can simply enter the vehicle registration number and the majority of information will pre-populate for you, saving you time doing it all manually. Entering data, such as make, model, transmission, and engine size is not only instant but also reduces the likelihood of human error, ensuring accurate and true-to-form vehicle descriptions for your consumers.

3) Auto Trader Connect Integration

Conducting thorough due diligence checks on your new inventory may also take a considerable amount of time. If you have an eligible Auto Trader Connect, our DMS will seamlessly integrate with it to provide a near real-time . Our systems also use VOSA to look up and flag any MOT history. These benefits are two-fold; not only does it save you time not having to manually research all this information, but because it’s pretty much in real-time, it makes sure you’re not in danger undervaluing (and losing profit) or overvaluing (and losing custom) of your stock.

4) Photo Styling Tools

Access to simple photo styling tools can give you a distinct advantage in highlighting special offers or deals, without the need to learn to edit your photos. To really make your photos stand out in a crowd, our built-in features include banner overlays in various designs and fonts. Once set up, your design is saved in your library for quick use during promotions. Furthermore, we offer ‘smart’ images with dynamic text tailored to the vehicle’s finance examples. These images are generated automatically from your finance calculator, leaving you with just one decision – do you click to use or not to use? As mentioned in point 1, once you’re happy with your vehicle images, they’re automatically sent to other platform portals, so you don’t have to recreate your banners. It’s a streamlined and efficient way to maintain consistency in your promotions.

5) Click Media+App*

With our Click Media+App*, a user-friendly smartphone application, gone are the days of desktop confinement just uploading photos and tweaking adverts. No more fussing with wires to connect devices, no need to email photos to yourself, and certainly, no more tedious uploading-downloading, and re-uploading of files. The Click Media+App lets you effortlessly choose photos directly from your mobile library and update your adverts on the go. Not only does it allow you to stay on the forecourt in front of your customers, but it saves you even more precious time.

* Click Media+App is a feature within our Accelerator Pack, which is a bolt-on product that can be added to your Click Dealer package.

 

Efficiency Unleashed: One Platform to Rule Them All

Car dealers often find themselves juggling multiple platforms and features to keep their vehicle stock in check. You may not realise just how much time is actually spent pulling up different platforms, logging in and out of screens, and redundantly re-entering information due to the lack of communication between programs.

Consolidating everything under one roof eliminates the need for repetitive data entry. This means no re-keying in vehicle details, re-uploading photos or duplicating efforts when entering credit card details. Our integrated system ensures seamless communication between your DMS, website and platform portals – this also includes your finance and warranty portals too. Our DMS is specifically designed to streamline operations, freeing up valuable time for you. The time saved can be redirected towards focusing on what truly matters – selling more cars to more people and doing so more profitably. If this sounds right up your street, then why not take a pit stop and chat with us today?