Five Ways for Used Car Dealers to Be Successful in the Remaining Half of 2018

Used Car Dealer Advantage 2018

We are a little over halfway through 2018 now and it has certainly flown by for us! Hopefully, you’ve had chance to review the first half of the year for your car dealership and are feeling positive for the next half.

Nearly 70% of used car retailers confirmed that they were feeling optimistic about the rest of the year in a recent RAC Dealer Network survey with the majority saying their business performance was as expected or better than expected.

However, your dealership has performed in the first two quarters, now is a good time to take a step back and form a plan for the remaining two. Here are five things to consider.

1. Be Tactical with Stock Acquisition

A lot of dealers are saying that obtaining high-quality stock at decent prices has been their biggest issue of 2018 so far. With so much competition in the used car market at the moment, this is not likely to change, so choose what you buy carefully.

If you are with Click Dealer for DMS, we offer a function which allows you to automatically generate a report telling you how many of each make and model you have sold, how much they were sold for and how many days they spent in stock. Using this or your own method, identify your top and quickest sellers, so you can make an educated choice about which vehicles to buy.

2. Try New Things

If your dealership has not had the best start to the year, it might be time to try different lead generation tactics. If 2018 has been profitable for you so far, you may now have more financial resources to invest and see whether you can boost profits even further! You could try SEO, PPC, social media marketing, blogging or online retailing.

3. Track Your Leads

Lead source tracking can be very useful and if you aren’t currently doing it, I’d recommend it. Click Dealer’s lead source tracking tool will show you how many enquiries you have received from each advertising portal so far this year.

You can also use Google Analytics to find out how much traffic you are getting to your website and how much of that gets converted. The reason why this is important is that it will help you figure out the most sensible way to allocate your budget and whether it is worth the cost of advertising on certain sites.

4. Get Festive

The adverts haven’t started quite yet but it’s never too early to start preparing for Christmas! This can be a tough period for car dealers and can create a super competitive environment, so be prepared and have a strategy in place.

5. Social Media

Speaking of Christmas, this holiday can spark lots of ideas for social media content. If you are having a Winter sale, shout about it, post pictures of your staff and dealership in the Christmas spirit, tell classic cracker jokes! This will let people see your dealership’s personal side, and most people would rather buy a car from a business with a friendly face than a soulless corporate entity.

Image may contain: 1 person, smiling, sitting, screen and indoorImage may contain: 1 person, smiling

To find out more about Click DMS, Click Web, Click SEM or ClickEngage™ and how they can help your dealership make the rest of 2018 successful, get in touch via [email protected] or 01782 454354. Alternatively, you can send us a message through our contact page.

Click Dealer’s Top Password Tips for Dealerships

Guessing passwords is one of the simplest and most common ways that hackers gain unauthorised access to computers, the consequences of which can be detrimental.

We are becoming increasingly reliant on our computers, smartphones and tablets, entrusting them to hold valuable, personal data. We store important work, files, messages and account information on these devices and if someone were to break in, we could lose all of this or become victims of financial fraud or identity theft.

But, it is not just our own data that we should be concerned with. As a business, you have a responsibility to protect your customers’ data, which is why any digital device containing important contact and account information about your customers, should be secured with a strong password.

What Makes a Good Password?

Generally, the longer and more complex a password is, the stronger it is, because it will be harder to guess. You should include both uppercase and lowercase letters, numbers and special characters, such as full stops, commas, and exclamation marks.

Consider using a phrase, complete with spaces and punctuation. This will make the password long and complicated, while still easy to remember. You could use a quote from a film or a line from a song.

Make sure that you do not use the same password for multiple systems and accounts because if a hacker knows one, they know them all.

Password Management Tips

Once you have a strong password, guard it with your life!

  • Never, ever give your password to anyone. If someone needs to use something secured by it, find another way for them to access it, such as setting up their own login.
  • Don’t use your browser’s ‘Save Passwords’ function if anybody else ever has access to your computer.
  • Don’t write all of your passwords down and leave them somewhere that other people could find them.
  • If you are having trouble remembering all of your passwords, use a secure manager such as Password Safe (https://www.pwsafe.org/.) This will store all of them behind a single master word, meaning you only have to remember one super-secure password to access everything.
  • If you ever have a suspicion that someone has managed to get hold of your password, change it immediately.

Taking these precautions should prevent anyone being able to access private information on your computer without your authorisation. You should also always lock your computer when you step away from it, even for a minute so that nobody can use it without needing the password.

For more advice about online security and data protection, get in touch with Click Dealer via [email protected], 01782 478220 or through our contact page.

Revhead Ramblings: How a Car Makes You Feel is Crucial

When it comes to discussing cars, often the first questions we ask relate to speed and power. There’s something exciting about hearing a heavyweight horsepower figure.  But why?

Pounds feet, cylinder configuration and brake horsepower are just theoretical terms that could potentially indicate a car is interesting, but the benchmark for a good car should really be how it makes us feel.

Sound

A good sounding car isn’t necessary but it’s certainly a bonus. We’re rapidly slipping away from sonorous V12s and even V8s, moving instead deep into the silent depths of electrification. Despite the option of pumping your cabin full of artificial car sounds, nothing can compare to dropping gears when you reach a tunnel or lifting off to create a series of bangs and pops; it’s like a drug. Obviously, sound doesn’t make a great car, but it’s certainly desirable and produces an indescribable feeling!

Sight

Good design is something that causes delight, a positive functional surprise, embedded within an emotional uplifting feeling. It should do it time and again without taking too much attention. Sometimes good design is very utilitarian, take the McLaren Senna for example, the way the car looked was disregarded from the off, it’s solely focused on lap times and driving feel. When you take that into account and take a second look at it, you start to understand it more, every curve and every line has its purpose.

Sometimes it’s more flamboyant and artistic, The E-Type Jag for example, it’s not second, but it is in the top two best looking cars ever… The roadster version is one of only three vehicles to be admitted to the MOMA permanent design collection, Enzo Ferrari himself described it as ‘the most beautiful car in the world’. Need I say more?

Fear

Yes, fear can make a great car. I’m not talking about the fear you feel when your 17-year-old mate is trying to demonstrate opposite lock too close to a parked car, this is the fear you feel when you get behind the wheel of a truly fast vehicle. This is particularly present in cars such as the Ariel Atom or a Caterham. The feeling of being so susceptible to the elements at such high speeds is intoxicating. Driving cars on the edge is a fine art, but when you push it just enough without killing yourself; there’s very little that can compare.

More than just a car

I’m still on my first car, the memories I’ve made in it will last a lifetime and I’ll be genuinely upset when it leaves. According to a survey conducted in 2013, 70% of car owners said they feel “very attached” to their cars, more than a quarter also said they feel sad when even thinking about parting ways with their motor. This relationship is deeper than the money you’ve paid, cars live with us through the high and lows of life. So yes, fast cars are great, but an emotional connection will make even the slowest cars feel special every time you go out.

How Car Buyers Use Search Engines

SEO
If you want to know whether or not SEO will work for your dealership, you must first understand how your target audience interacts with search engines.

The purpose of search engines is to help users find what they are looking for within the billions of web pages that are available. They use complex algorithms to determine how relevant each web page is to each query typed into the search box.

Search Engine Usage

The following statistics show just how important the internet is to your consumers:

  • Around 3.5 billion searches per day are made on Google alone worldwide
  • Google has a market share of 82.85% in the UK
  • Only 3% of people say that they have never searched for a local business online

These statistics confirm what you probably already know: the internet is a very popular place! The fact that Google dominates so much of the search market means that when you are optimising your website, you should base your techniques on this search engine’s algorithm. This is why in our previous articles about SEO tips, we tend to mention Google more than any other engine.

Getting Noticed on SERPs

Most car buyers will use search engines to help them find a vehicle, but how likely is it that they will find your website? Below are the average organic click-through rates for results on the first page of Google in June 2018:

  • 1st result = 35.56%
  • 2nd result = 17.22%
  • 3rd result = 10.55%
  • 4th result = 6.95%
  • 5th result = 4.88%
  • 6th result = 3.63%
  • 7th result = 2.75%
  • 8th result = 2.17%
  • 9th result = 1.75%
  • 10th result = 1.51%

The first two web pages to appear on Google’s results page in June received more than half of all clicks on average and the top five results claimed 75% of the clicks. This just goes to show how huge the difference is in the number of visitors your site receives if you appear at a high ranking on search engine results pages (SERPs).

Local Searches

If you are still only advertising your business in the yellow pages, you need to modernise because if a measly 3% of people don’t search for local businesses online, that means the vast majority do, and if your customers are looking for you on the internet, you need to make sure they find you!

Search terms like ‘used cars near me’ have increased drastically in the past five years. If your website is optimised for local targeting, it will climb the rankings for keywords like this to become one of the first search results, which, as we have seen can have a powerful impact on your visibility, and more visibility means more leads!

In short, SEO will put you in front of your customers where they are actively looking to buy cars, so there should be no doubt as to whether or not it will work for your dealership.

To find out more about our in-house automotive SEO services, email [email protected], call us on 01782 904 715 or alternatively, you can message us via our contact page.

Click Dealer Beat AFC Click in Friendly Warm-Up for Codeweavers Clash!

Click Dealer
Last Sunday, Click Dealer ran out 8-4 winners over local Sunday League outfit, AFC Click, who were setup by Stock Copy Team Leader, Ben Wood and are also sponsored by the business.

The match was organised as a warm-up for The Clickers’ upcoming charity clash with automotive finance software providers, Codeweavers and took place at Discovery Academy in Bentilee, Stoke-on-Trent.

First Third

After soaking up some initial early pressure from AFC Click, The Clickers took the lead inside the first fifteen minutes when the keeper saved Jamie Baker’s volley, Hassan Ali was on hand to tuck the ball home.

Just minutes later it was Baker who doubled Click Dealer’s advantage arrowing home a left-footed half-volley from 12 yards as the Shelton based digital dealership experts began to exert their authority on the game.

Some great saves from Jake Mallin in the Click Dealer goal kept AFC Click at bay, the big stopper acrobatically tipped a shot onto the bar from close range as well as making an array of other fine reaction saves to preserve his clean sheet by the end of the first third.

Second Third

In the second third The Clickers once again started slowly and AFC Click applied the pressure but a combination of centre-half pairing Joe Rastovan and Alex Baker, as well as more excellent goalkeeping from the impressive Mallin prevented the newly formed Sunday League side from pulling one back.

A pinpoint free-kick from Alex Baker was taken beautifully on the chest by trialist Pete Williams, who lashed home Click Dealer’s third goal of the game. Williams came to help out after Jake Booth pulled out due to illness on the eve of the match and he certainly did provide a touch of class to proceedings.

Moments later, Williams was causing havoc again, latching onto Joe Podmore’s flick-on before unleashing an unstoppable drive into the top-left corner of the AFC Click goal from the edge of the eighteen-yard box.

Some slick interplay between Podmore and fellow midfield maestro, Jack Ganley resulted in the former tucking home neatly to give Click Dealer an unassailable lead. By the end of the second third, The Clickers were 5-0 up and cruising, whilst AFC Click were well and truly on the canvas.

Final Third

The final third brought a change of formation for Click Dealer with the game already won, player-manager, Jamie Baker, switched from their trusty 4-4-2 formation to a more attacking 4-3-3 and it wasn’t long before the ball was in the net again with Hassan Ali running clear of the AFC Click backline and expertly curling the ball home.

As tired legs began to take hold, Click Dealer did finally concede a couple of sloppy goals but there was nothing that keeper Jake Mallin could do as AFC Click fired back to make it 6-2. Jamie Colclough’s excellent goal line clearance from Ben Wood’s goal bound drive kept The Clickers four-goal advantage intact and capped an impressive afternoon for the coding king.

Lee Rawlinson’s ferocious drive was palmed clear by the AFC Click keeper but only onto the head of a delighted Jamie Baker, who nodded home Click Dealer’s seventh from close range. Almost immediately, AFC Click pulled another goal back, skipping through the exhausted Clickers to grab their third of the afternoon.

With ten minutes to go, Keiran Munn ran onto a long ball over the top of the AFC Click defence and slotted home with an excellent right-footed finish to complete the rout. Munn’s constant switching with fellow left-sider Ollie Moxham caused the opposition no end of problems all afternoon and the Wolverhampton born wing wizard was thrilled to round off his performance with a goal.

A controversial late-penalty was awarded to AFC Click following a dubious foul from Jack Ganley, which they duly tucked away with what was practically the last kick of the game.

An impressive afternoon for a first outing for The Clickers, and plenty of food for thought for player manager, Jamie Baker heading into the crunch clash with Codeweavers at Pershall Park on August 12th.

Line-Up:

Jake Mallin (GK)

Cal Loveday

Keiran Munn

Alex Baker

Joe Rastovan

Jack Ganley

Joe Podmore

Lee Rawlinson

Ollie Moxham

Hassan Ali

Jamie Baker (C)

Substitutes:

Jamie Colclough

Peter Williams – Trialist

To watch The Clickers take on Codeweavers in a charity football match, visit our charity family footy fest next Sunday (August 12th) at Eccleshall FC’s Pershall Park ground, click here for more details.

It’s Voting Time for the Car Dealer Magazine Used Car Awards 2018!

Later this year, the Used Car Awards are due to take place. Approaching their 7th Anniversary, the Awards, which are hosted each year by Car Dealer Magazine, are a great opportunity for those in the used car trade. 

Car Dealer Magazine plays host to the annual awards, bringing automotive businesses from all around the UK together in acknowledgement and celebration of the achievements of individuals, car dealerships, suppliers and software providers within the industry.  

Being branded the lucky winner of a Car Dealer Magazine Used Car Award is an immense achievement.  Car Dealer Magazine Used Car Awards

2018 Used Car Awards: Where and When?  

The 2018 Used Car Awards are to take place on Monday 26th November, at The Brewery in London, which has hosted every other Used Car Awards for the previous 7 years, with all attendees and nominees singing its praises. 

Arriving at the venue, your evening will begin with a flute of bubbly and a classy cocktail reception, followed by the first half of the awards ceremony in the beautiful Porter Tun, which will be hosted by TV’s very own Wheeler Dealer star, Mike Brewer! Later in the night, you will be served a scrumptious three-course meal and the final award winners will be revealed by Mike, and the rest of the night is for partying!  

Entering This Year’s Awards  

Now that voting for the 2018 Used Car Awards is open, we would like to remind our wonderful dealers to go ahead and nominate themselves for the awards! All you need to do is open the Car Dealer Magazine nomination form and put your name down for the categories you who would like to be entered into. 

The process only takes a couple of minutes and remember, each nominee can be entered in an unlimited number of categories of this year’s Used Car Awards as they like. Keep in mind, though, that you should try to provide as much detail as possible and ensure your entry will attract the attention of the judges!  

Not only is winning an award a massive achievement and something to be extremely proud of, but your success also contributes towards your portfolio of press coverage, too. Car Dealer Magazine pulls everything out of the bag to make sure the winner gets the credit and attention they deserve. After the Awards, the winners will be mentioned in Car Dealer Magazine and on social media, so the winners are sure to reap the marketing and PR benefits of their accolade.  

Don’t miss your chance to win a 2018 Used Car Award!  

Vote for Click Dealer!  

Click Dealer has entered the 2018 Car Dealer Magazine Used Car Awards with our new online vehicle retailing product, ClickEngage™. It would be fantastic if our dealers could help us by nominating Click Dealer for ClickEngage™ for Used Car Product of the Year!  

Votes submitted by you earlier this year helped Click to achieve DMS Provider of the Year last month and we would be extremely grateful for your support once again. 

 On a final note, all of the Clickers wish those who enter the 2018 Car Dealer Magazine Used Car Awards the best of luck!  

To find out more about ClickEngage™, get in touch by calling 01782 454354, emailing [email protected], or sending a message via our contact page, or vote for Click Dealer in the Used Car Awards here! 

 

Tips to Improve Dealership Marketing Online and Offline

These days, it seems like it’s all about digital, but your marketing strategies should not be limited to the virtual world.

Click Dealer is and always has been a huge advocate of embracing digital. We believe that customers should be able to find your dealership easily online, and when they do, they should have the best possible experience on your website.

However, it is very easy to get caught up in trying to provide the best online experience, all the while, in-store processes are being neglected. The best car dealers will look for marketing opportunities at every stage of the purchase process, from start to finish.

Find out What Works and Incorporate It into Processes

There are a variety of factors which can affect whether or not a consumer takes an interest in your dealership online, from the design of your website to the specific keywords you target with your PPC advertising. Equally, there are numerous sales techniques you can use to try and get customers to make a purchase once you have captured their interest.

It is all about finding what works for your dealership, which means you need to test different methods. And, once you find something that works, whether it be a certain type of social media post that drives a mass of engagement or a specific sales approach that is particularly effective, share it with your team so they can replicate it. What works will always change with new customers and trends, so you will need to be testing constantly.

Paint a Picture

It is unlikely that a customer is going to walk into your dealership and ask for a car with at least five different driving modes but telling a potential buyer that a car can adapt to different environments to create the best possible driving experience may just convince them to purchase it.

My point is, that consumers are generally less interested in the features of a vehicle than the benefits those features offer. When you are next writing copy to advertise your stock or telling a customer about a car, consider trying to tell a story, rather than simply listing off features.

To find out more about how Click Dealer can help you improve your online and offline marketing, get in touch via [email protected] or 01782 454354. Alternatively, you can send us a message through our contact page.

Change Is Coming: Will Your Dealership Disrupt or Be Disrupted?

Click Engage
Over the past 15 years there have been two main events in the world of automotive retail, one of which was Auto Trader taking vehicle adverts online, which was ultimately a hugely positive disruption for dealers. The other was the global credit crunch, which limited the ability for consumers to gain approval for finance on vehicles.

Fortunately, during this second instance, finance companies rode to the rescue of dealerships, meaning that the market helped them to adapt to the problems and the unchartered climatic conditions that they were faced with.

Another disruption is coming, the dawn of online retailing is upon us and without the right strategy, many dealerships could be susceptible to plummeting profits and catastrophic collapses.

When Auto Trader told dealerships that their stock would be advertised online in the future, many scoffed but those who heeded their advice early, set themselves up with first-class seats on the gravy train. Now that dealers are faced with a similar conundrum related to doing business online, it’s much more serious because it won’t be as easy to catch-up with your forward-thinking competitors this time.

ClickEngage enables dealerships to be more efficient and professional, with a seamless online journey which integrates into whichever DMS and Web providers you work with, whether you’re an independent dealer or a franchise. It records major portal leads and drops them straight into your dealer management system, taking away any GDPR headaches. As well as capturing consumer data and even sending out SMS and email messages with key vehicle details automatically, eliminating the age-old problem of losing leads due to delayed responses from busy dealers.

Since launch, dealers live on ClickEngage have seen a 58.6% increase in enquiries, showing that consumers are keen to interact with dealerships online. Not to mention the fact that 39.4% of ClickEngage enquiries have been processed outside of normal business hours, illustrating an appetite for online automotive retailing 24/7, as is the case with other industries.

 It also gives consumers the ability to choose how much or how little of the car buying journey they take care of online, providing dealerships with the ability to support its customers in the way they want to interact. Wherever you are on your online journey, ClickEngage can support whatever is right for your business to survive and thrive during this market changing transition.

Online vehicle retailing is still in its infancy, some consumers might only want to arrange their finance online, others might want to arrange their part-exchange or reserve a car. As a low-risk, low-cost solution, ClickEngage offers the ultimate flexibility whereby dealerships can modularise their approach to selling online, offering as much or as little of the journey as suits their model and strategic goals.  When you consider that 41.3% of ClickEngage enquiries have included finance, 28.3% have had a valid part-ex and 98.2% of vehicle reservation fees through ClickEngage have resulted in a sale, it’s easy to see that consumers are comfortable with conducting the various facets of automotive retailing online.

If you only want to dip your toe into online retailing to begin with, Click Dealer can implement the data capture element of ClickEngage, part-exchange, finance, add-ons, reservations, click and collect, click and deliver or even a selection of these modules. It’s all part of creating a joined up frictionless journey and understanding how a customer has interacted with your business, whether that be online or in the showroom. Online vehicle sales bring a tremendous opportunity for retention, especially given the improved data capture facilities on offer and this is something that is more critical than ever post GDPR, enabling savvy dealerships to utilise the lucrative retention market.

A year from now we believe that 50% of interactions with your business are going to touch an online process. With ClickEngage, you can support how customers want to interact with you, without it, you’re turning them off to everything that you’re able to offer them, because they can’t do business the way that they’ve become accustomed to in different industries online.

ClickEngage V1, was designed to provide an end-to-end online journey to support the customer. But now, in V2, Click Dealer has focused on how to provide the processes that will help dealers through the transition into online retailing, detailing a clear vision of the customer’s journey in a consistent way.

Whilst 150+ dealers might not seem a large number in relation to the UK dealership market, these are just the innovators and early adopters and let’s not forget at CDX, ClickEngage was the only end-to-end process available for demo with live clients to reference.

It’s fair to say that we’ve got online vehicle retailing figured out and we can help your dealership to succeed and reap the benefits of being a disruptor.

Call 01782 454354, email [email protected], or send a message via our contact page to speak to the market leaders in online transactional processing for vehicles.

Revhead Ramblings: F1’s Engine Rules for 2019 Could Cause Issues

It’s very rare that F1 teams agree on anything. However, it’s happened and we’re getting three new rules for the 2019 season!
The Rules

The first of the new rules will see F1 drivers wearing biometric gloves. This will enable paramedics and medical staff to monitor drivers’ vital signs during the race and in the event of a collision. The second rule is set to eliminate the disadvantage previously experienced by taller and heavier drivers; a combined driver and seat weight limit will create a level playing field for the drivers.

The third and more controversial rule will see an increase in race fuel allowance from 105kg to 110kg. The FIA say this will allow drivers to use the full potential of the engine at all times; in theory this makes sense, however in practise it certainly won’t be the case.

First Race

The issue is the three engine per year rule. These engines have to last through every race, practise and qualifying session; therefore, it’s understandable that teams protect them like new born babies. This was obvious from the first race of 2018, Hamilton was on pole and leading until Vettel jumped ahead of him in the pits, he then led Hamilton to the chequered flag.

It was clear Vettel wasn’t the quicker of the two, he wasn’t even the quickest Ferrari, Raikkonen out-qualified him and was four seconds to the good when the drivers pitted. It could be argued Melbourne is a difficult track to overtake on but Hamilton holding back to preserve his engine for the rest of the season is a more likely scenario.

The End to Lift and Coast?

Today’s drivers are well versed in fuel saving. When a driver is told to save fuel during a race, the ‘lift and coast’ practice is the most effective way of doing it while minimising time loss and reducing the opportunity for a rival to take advantage. It isn’t just done to save fuel though, the reduced strain on engines bring temperatures down and prolongs brake life too. The increase in fuel then should see drivers resort to these tactics less and battle harder for longer.

Penalties Prove Too Much

Heavy penalties for engine and transmission changes can completely change the weekend, the championship is so close as it is, no driver wants to risk an engine failure and dropping points. The three-engine rule was introduced to reduce costs, whether it achieved this however is debatable as new research has had to be undertaken in order to take the engine to a higher tolerance which in turn costs money.

Solutions?

The only way to have teams battling at ten tenths every weekend is to either create new penalties for engine changes, a five-place grid penalty is a bigger punishment for the driver than the manufacturer. Alternatively, they could scrap these cost cutting measures. While they would undoubtedly lose some manufacturers due to higher costs, those willing to spend the money will help to build a vastly more entertaining competition akin to 00s racing and attract new viewers.

Click Dealer Raises £2,000 for Automotive Charity, Ben!

Thanks to everyone who got involved in our ‘Bike for Ben’ challenge at CDX in May, £2,000 has been donated to the automotive industry support charity by Click Dealer.

Click Dealer has joined the growing number of businesses within the automotive industry who have partnered with Ben to ensure our employees have access to any financial, mental, social and physical support they need. To show our gratitude for the organisation’s work, we hosted a challenge to raise money for Ben at this year’s CDX.

If you were at CDX on the 21st and 22nd of May, you may have visited Click Dealer’s stand. (The one with the white Tesla!) We asked the event’s attendees to pedal our stationary bike for 60 seconds each, to generate energy to power our Tesla across Europe!

Not only did everyone who took part have a chance to win a holiday, but we also promised to raise our donation to Ben as the power produced increased. Everyone who hopped on the bike helped to bring the total to a brilliant £2,000, so thank you to all who got involved!

Last week, Ben’s Partnership Development Manager came to Click HQ to pick up the cheque and the money will go towards funding the fantastic work that the charity does.

Ben is a charity which helps anyone who works in the automotive industry. The non-profit organisation provides support for those experiencing physical, social, mental and financial difficulty, aiming to improve overall health and wellbeing.

Services offered by Ben include assessment, information, advice and guidance, managed referrals, therapy and funding for home adaptations or breaks for individuals and families dealing with illness. The money your pedalling has raised will help Ben continue to provide these invaluable services.

Click Dealer are also proud to be taking part in ‘Bangers4Ben’ in October. This is a competition run by Car Dealer Magazine, where entrants must purchase a car for less than £750 and travel around Europe in it. The cars will be sent to auction after the trip and the proceeds, along with any fundraising money will be donated to Ben.

Find out more about Ben here or follow the charity’s social media channels. Stay tuned for more information about Click Dealer’s participation in Bangers4Ben!