Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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Image overlays are essentially pieces of text, images or digital artwork, which are placed on top of a picture, and the final merged image can be uploaded to your website or advertising portals. An eye-catching overlay can be a particularly persuasive tool…
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SEO is like poker. You can become highly skilled at both, learning the tactics and developing strategies, but ultimately the result is out of your hands. Rather than Lady Luck determining your fate, it is Google, Bing, Yahoo and other search engines and there are numerous variables which influence your ranking – sometimes they work in your favour, sometimes they do not…
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According to Click Dealer’s latest study, a colossal 74% of consumers conduct their vehicle buying research online – with an average of 11 hours spent trawling the web per person. If so many people are using the internet as their first port of call, surely dealers have an opportunity to capitalise from this online journey…
Continue readingCurrently, the UK is being battered by Storm Emma, a light frost is normally more than enough to send our small nation into a frenzy but this particular example is far more extreme…
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New car sales have been steadily declining by five per cent each year since 2016, according to data published by the SMMT, which has led to the widespread belief that a large proportion of motor retailers will be focusing their efforts on trading used cars…
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Sales forecasting essentially involves predicting your future profits, based on the sales that your dealership has on order. The purpose of this is to give you an insight into your margins so that you are able to manage your business more efficiently. There are several ways in which sales forecasting does this…
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A large proportion of people see the future of automobiles as autonomous, connected and electric. There’s no doubt that these three elements will be integrated more commonly throughout the market, but when and how deeply is a huge question…
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If you have decided that it’s time to initiate an SEO campaign to help your dealership’s website gain more visibility and clicks, you need to do your preparation. You may be itching to get stuck in with link building and content optimisation but before you do any of this, it is important that you conduct competitor analysis…
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Welcome back to episode 21 of Meet the Clickers! It’s 2 in a week for you lucky bunch and this time round I caught up with Austin from our Tech team…
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