Selling cars online is going to be a huge opportunity for dealers in 2018 and beyond, according to the noise on the street anyway! But do you believe in all the hype…
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Snapchat is unique because the content it features is ephemeral. Because of this, photo quality is less important and businesses must find other ways to make their content valuable to the app’s users. Here are ten tips for your dealership to consider for an effective Snapchat campaign…
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According to the ACEA, Europe’s import of automotive parts and components is growing and the forecast for the market is looking positive. However, it is a competitive sector and to ensure you succeed in it, there are a few essential things you can do to boost it…
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All sales people will know how elusive customers can be, and sometimes, they’ll need a little nudge to help them come to a decision. If a customer is on the fence about a purchase, a phone call could be the difference between a sale and a lost lead…
Continue readingWhen it comes to SEO, backlinks can be a minefield. There was a time when gaining links from other websites to your own was all the rage, because search engines would see them as a vote of confidence in your site, no matter how illegitimate they were, and this would have a positive effect on your ranking. Then, search engines got smarter so now your website may need a link cleanup…
Continue readingEarlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
Continue readingGoogle AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…
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Click Dealer Director and Head of Customer Care, Pippa Rawlinson, is set to swap the safety and comfort of her usual office environment for the blood, sweat and tears of the boxing ring in March, as she fights in a charity white-collar bout in aid of Leighton Hospital’s Ward 17…
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Purchasing a car is rarely a straightforward process. According to the 2017 Auto Trader Car Buyers Report, around half of consumers changed their mind about the make and model of car that they were considering buying at least once. These reconsiderations happen at various stages in the purchase process…
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This Halloween, the Click Dealer office was taken over by a host of monsters and ghouls as part of our ongoing campaign to raise money for Leighton Hospital’s Ward 17…
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