Longer Test Drives And Showroom Safe Havens Critical To Sales Chances

Handover of car keys in a dealership car buying
Dealers who allow more time for solo or accompanied test drives have more chance of getting a deal over the line with male buyers. While positive online reviews and providing a quiet haven in the showroom for them to check other prices work better for women.

For both genders though, being confident that they are getting not just a good deal but the best deal is the single most important element in making the difference between them buying or walking.

These are revealed in the latest Consumer Insight Panel survey by online portal, Motors.co.uk. which also said that used car businesses need to work harder to win the customer’s trust.

The good news for all used vehicle retailers is that replacing a car is seen as an exciting, positive event for buyers and so long as dealers get the basics right there is a good chance of a sale. Customers need to believe they are paying a fair price, that the car is the right one for their needs and sales staff need to rein back from being too pushy to close the deal.

Motors.co.uk found that nearly two-thirds (65%) of the 1,000 in-market buyers described themselves as excited by the prospect, compared with 34% who said they felt nervous. 58% said getting a fair deal is their biggest concern, even more than buying an unreliable car (52%), being hassled by sales staff (42%) or buying the wrong car for their needs (33%).

Dermot Kelleher, Motors.co.uk’s head of marketing and business intelligence, said:

“Despite most buyers admitting to being excited about purchasing a new or used car, our research shows just how important it is for sales staff to communicate with them in a clear and transparent manner to allay the concerns they have of getting a fair deal.

More Nervous Buying Used Than New

“The survey also identified similar levels of customers saying they were excited to be buying a new car (69%) to those choosing used (62%). However, nervousness amongst buyers of new cars was just 29%, compared with 36% for used.

“In terms of how dealerships can increase consumer confidence and propensity to buy, the insight panel identified solo and longer test drives as being key influencers for men whilst positive ratings on review sites and quiet/comfortable places within the dealership to check other possible deals online as key factors for women.

“The survey shows how dealers who go the extra mile in terms offering flexibility and a welcoming environment can increase engagement levels and the likelihood of making a sale.”

For information on how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected]. Alternatively, you can use our contact page.

Diesel, Petrol And Electric In Top Three Fastest Sellers

Good news if you have a three-year-old SEAT Alhambra MPV diesel/automatic on your forecourt as the chances are it will fly off faster than just about anything else in stock other than it’s VW sister model, the Sharan, or in a surprise twist, the Renault Zoe EV.

All three feature at the top of the first Auto Trader Fastest-Selling Index published this week. This shows that, if priced to the live retail market, the public has a strong appetite for the bigger people carriers with the MPVs and a 2015 Zoe taking an average of just 24 days.

Trying to predict a fuel type favourite though is next to impossible as all three fuel sources – diesel, petrol and electric – feature in the very easiest to sell with the BMW 2 Series Gran Tourer (petrol/manual) needing just one day longer to sell on average although the fact that another EV, this time a 2016 Zoe, also only needs 25 days is indicative of a shift in buyer behaviour.

 A Shift in Buyer Behaviour

Not so good though if you have a nearly new, 2019 Nissan Micra which may stick around for the next five months….

Auto Trader number-crunched its dataset and to deliver a retail rating of 1-100. This metric is based on analysis of more than 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader, plus forecourt information.

Across the 12 regions and countries tracked by the Index, there was an even split of six diesel and six petrol cars identified to be the current fastest to sell. However, in terms of marque, there was a clear winner: Ford was revealed as the potential fastest in six regions: West Midlands (2016 Ford Kuga – diesel, automatic – 28 days), South West (2016 Ford Grand C-Max – diesel, automatic – 28 days), Scotland (2016 Ford Grand C-Max – diesel, automatic – 28 days).

Karolina Edwards-Smajda, Auto Trader’s director of commercial products, said:

“Whether influenced by supply, consumer demand or a host of other macro-economic factors, the retail market is in constant flux. As a result, we wanted to evolve our previous fastest-selling analysis away from a retrospective view of the market, to an immediate one – rather than revealing what was desirable last month, we want to identify what’s selling fastest today. Because of the unrivalled scale of our data, we can arm retailers with the most accurate view of the live retail market to help them locate the most profitable opportunities for their forecourts.”

Current Fastest-selling Used Cars (by days to turn) – As Of August 28:

 

Make / model Fuel & transmission Auto Trader Retail Rating Predicted days to sell
2016 Seat Alhambra Diesel – Automatic 99.75 24
2016 Volkswagen Sharan Diesel – Automatic 99.67 24
2015 Renault Zoe Electric – Automatic 99.31 24
2016 Renault Zoe Electric – Automatic 99.7 26
2019 Mercedes-Benz GLA Class Petrol – Manual 98.78 26
2017 Volkswagen Sharan Diesel – Automatic 99.39 27
2016 Mercedes-Benz SLC Class Diesel – Automatic 98.67 27
2015 Peugeot 2008 Diesel – Automatic 99.55 28
2016 Mercedes-Benz A Class Diesel – Automatic 99.02 29
2015 Citroen DS3 Petrol – Automatic 99.14 33
        Current slowest-selling used cars (by days to turn) – as of 28th August 2019:
Make / model Fuel & transmission Auto Trader Retail Rating Predicted days to sell
2019 Nissan Micra Diesel – Manual 1.76 150
2018 Citroen C4 Picasso Petrol – Manual 1.92 150
2019 Volkswagen Golf Electric – Manual 1.44 149
2019 SEAT Tarraco Petrol – Automatic 1.64 147
2019 Audi A8 Diesel – Automatic 1.85 147
2019 Jeep Compass Diesel – Manual 1.96 147
2019 SEAT Tarraco Diesel – Automatic 1.87 143
2019 Peugeot 508 Diesel – Manual 1.97 142
2019 SEAT Tarraco Diesel – Manual 1.93 138
2019 Maserati Ghibli Diesel – Automatic 1.93 137

For information on how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected]. Alternatively, you can use our contact page.

ClickDMS Provides Comprehensive FCA Gabriel and VAT Reports To Save You Time

FCA Gabriel VAT DMS Reports
Here at Click Dealer, we understand that writing reports and bookkeeping can be incredibly time-consuming. If you’re a small business, this probably means you’re missing out on time that you could be using to run your dealership more effectively.

As a performance partner to over 1,400 independent dealers, we developed our DMS system to help save dealers time, allowing them to maximise their potential profits. One of these extremely useful timesaving features is the ability to automatically generate comprehensive reports about how your dealership is performing.

When it comes to VAT returns, there are numerous complications for car dealers. Separating your vehicles based on VAT type and working out how many VAT qualifiers you have sold and have in stock can take a long time. It is the objective of Click Dealer’s VAT Reports to simplify matters.

Make Your Life Easier With ClickDMS

Rather than you having to do three days’ worth of calculations at the end of each accounting period and running the risk of human errors being made, our report allows you to run your full VAT return at the touch of a button from the information you will have entered into our system each time you update a vehicle’s status.

We have designed this feature to be easy to navigate so that it can be used by anyone, even if they are not a professional accountant or bookkeeper. With this solution, producing a VAT report will be an efficient, straightforward process.

Reports can be exported to CSV and you can give your accountants access to them, so the transition between products is seamless. Additionally, the way in which Click Dealer has built the VAT Report function mirrors what must be submitted to HM Revenue and Customs, so, with our system, your VAT returns couldn’t be easier!

Generate Your FCA Gabriel Report

The Financial Conduct Authority (FCA) is the governing body for all finance-related issues in the motor industry. In 2016, it introduced a report to be submitted by vehicle dealers, called the Gabriel Report. The purpose of this report is for dealers to disclose information about their finance agreements to the FCA.

The report should include a number of details: how many finance plans have been agreed, how much commission has been made from finance, the company turnover and whether or not any finance-related complaints have been made, such as if the finance company has asked the dealer to unwind a deal when the customer refused to make their repayments.

Save Time By Using ClickDMS

This kind of report can be extremely time-consuming if you are doing all of the calculations manually. The FCA could request a Gabriel Report regarding financial data from within a specific date range (normally a quarter). This could date back to a year ago and if you are finding all of the necessary information from paper-based invoices or Excel documents, this will be an incredibly long-winded process.

Knowing how busy our dealers are, Click Dealer wanted to devise a solution to make producing a Gabriel Report quick and easy. Our system enables you to gather all of the information required by the FCA in an instant. You can easily filter the data using appropriate time parameters.

With our FCA Gabriel Report function, all you have to do is press a button and the report will appear. Ready for you to submit, which can save you hours of time that could be better spent actually running your dealership.

To discover the full power of Click DMS, click here!

For information on how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected]. Alternatively, you can use our contact page.

FCA Probe Into Motor Trade Finance Models Not Over Yet

FCA
Dealers who provide finance for buyers are being reminded that the Financial Conduct Authority hasn’t turned its back on the motor trade. Every business in the used car sector needs to realise that it could be mystery shopped at any time and should be able to prove that its systems are robust, accurate and legal.

Accountancy firm, UHY Hacker Young, which operates widely among dealers, warns that second-hand vehicle retailers may need to up their game every bit as much as the big franchise groups. Some of whom are now reviewing their finance practices in the wake of FCA investigations.

At the heart of the matter are the commission models such as the Difference in Charges, where brokers have the discretion to set the customer interest rate and the higher that is, the more commission they earn. However, UHY says this can easily lead to a conflict of interest with the customer paying more than they need. The FCA estimates that such commission models could be costing customers £300 million more annually than under flat-fee models.

Dealers are also being reminded that they have a duty to give all the facts, contract details and affordability assessments before the buyer signs anything.

Potentially impacted by the FCA’s review

James Astley, of UHY’s automotive specialist team, said:

“As part of its work, the FCA carried out mystery shopping of firms. The FCA found that where disclosures were given, these were not always complete, clear or easy to understand. As a result customers may not be given enough information to enable informed decisions. They were also not satisfied that all lenders were complying with the rules on assessing credit worthiness including affordability.

“All firms acting as lenders or brokers in the motor finance sector are potentially impacted by the FCA’s review. The FCA have said that they expect all firms, both lenders and brokers, to review their policies, procedures and controls to ensure they are complying with all relevant regulatory requirements and to ensure they are treating customers fairly.

“Firms will need to ensure their pre-contract disclosure and explanations are in line with FCA expectations and their affordability assessment arrangements are documented and operating robustly.”

For information on how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected] or through our contact page.

Independents Maintain Advantages Over Franchises and Supermarkets

Independent retailers held fractionally more used cars and vans last month than a year ago. However, they saw a much bigger stock increase relative to franchised dealers and also to supermarkets. Both held fewer vehicles and took longer to sell them.

The latest monthly market analysis by Motors.co.uk reveals a typical stock pool among independent used car dealers up by seven per cent from a year ago and the same as June, with 46 cars on the forecourt. The time to sell remained the same year-on-year, at 41 days.

Franchised dealers saw stock levels fall slightly year-on-year, from 62 to 60 cars, but saw a faster stock turn at 40 days from 44 last July.

Supermarket Sales Slow

However, the biggest change was in the supermarket sector. Here Motors.co.uk say that average stock levels dropped by nearly five per cent, to 674, but the shocking figure is the increase in time to sell, up 15 per cent to 31 days.

Stock - Time to sell

Dermot Kelleher, Motors.co.uk’s head of marketing and business intelligence, said:

“Car supermarkets had a challenging July with lower stock levels resulting in cars spending an average of four days longer on forecourts. Their reduced stocking levels could be reflecting just how competitive it is for retailers to source ready to retail cars at a time when used margins are tight across the board.

“Both franchised and independent forecourts held up well in July seeing little year-on-year and month-on-month variance in stocking levels, with the former also seeing a welcome improvement in days to sell in what is always a challenging month for the retail market as the holiday season gets underway.”

Independents Standing Firm

Both he and many other commentators have remarked on how resilient the used car market is given the collapse in the new car sales and falls in other retail sectors. The SMMT reported a Q2 shrinkage of 2.8% to 2.03 million and YTD volumes down 1.7% to 4.05m.

Dermot added:

“Whilst used car sales appear to be holding up, despite market uncertainty, we are aware that many dealers are having to work harder to deliver similar year-on-year levels of sales to counter challenges in consumer demand.”

Stock Volume

Once again electric vehicles (EVs) were the fastest-selling used cars averaging just 35 days in stock, an improvement of 46% on the 51 days they averaged in June 2018. EV days to sale have reduced every month since April when they averaged 41 days.

Petrol cars averaged 38 days in stock, the same as last year, while diesel improved slightly dropping from 40 to 39 days. Hybrid cars averaged 42 days against 41 last year.

The fastest-selling used car in July was the Vauxhall Astra, averaging 23 days in stock, followed by the Mercedes-Benz GLA and Hyundai Tucson which both took 25 days.

For information on how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected] or through our contact page.

 

Click’s Dealer Management System Provides Automotive Customer Retention Solutions

When it comes to developing lead generation strategies, many business people will leap straight to advertising to gain interest from new sources, missing a valuable opportunity in past customers. According to a survey conducted by Click Dealer, repeat business rates tend to be low amongst dealerships, and our data shows that while substantial sums of money are spent on advertising costs, existing data possessed by dealers is not being used.

Key Marketing Reminders are part of the award-winning ClickDMS. Designed by Click Dealer to prevent opportunities for repeat business from slipping through the net. You will probably have already captured all of the data necessary to bring customers back into your dealership and our campaigns will help you organise it to ensure that you are capitalising on the information.

If you sign up for this service, Click will provide a marketing list for your business, which will allow you to send marketing messages at the optimum time, for example, when a customer’s finance or warranty agreement is due to end or when an MOT needs to be renewed. This marketing can reengage customers and draw them back to your business to once again, become a sales opportunity.

Key Marketing Reminders list

Vehicle owners are required to have an MOT test conducted annually, and if you have a service centre, this presents an excellent opportunity for you to bring your past customers back. Similarly, if a customer’s finance agreement is about to end, they may be considering initiating a new contract and if they receive an email from you inviting them to browse your current range of vehicles, this may encourage them to begin their search for a new car with you.

You will also be able to track customer engagement with the marketing messages you send out so that you can see what works and what doesn’t, and optimise your strategy based on this. We do not want our dealers to miss any opportunities, and we believe that using our Key Marketing Reminders will enable you to generate sales and retain customers in a simple, cost-effective way.

Stock Alerts

An easy and inexpensive way of bringing in leads for your dealership is to target your existing customer base, because you will have already captured useful consumer data, like contact information. Rather than spending large amounts of money on advertising costs to attract new people to your business, you may want to consider prioritising customer retention.

Sending out marketing messages is an excellent way of ensuring that your brand stays in your customers’ minds, which increases the likelihood of repeat business. You do not want to overload people with these messages, as this risks customers unsubscribing from them altogether, but instead, try to only send information which will be useful or interesting. One type of message that is particularly useful and persuasive is a product update.

With Click Dealer’s Stock Alerts, you can use one of our templates to send stock lists out to existing customers. These will make the recipients aware of any new vehicles that have come into stock and any price reductions, which may entice them to make another purchase with you.

Stock Alerts also go hand in hand with Click Dealer’s Key Marketing Reminders, which will ensure that your stock messages are sent at the best possible moment, for example, when a customer’s finance agreement is about to end. Both features aim to increase repeat business, helping you gain sales leads without having to spend a thing on advertising costs.

For more information on ClickDMS and how Click Dealer can help your business, contact The Clickers on 01782 478220, via [email protected] or through our contact page.

Are You Using Your Phone System To Market Your Business?

Phone Handset
It’s no secret that the key to an auto retailer’s success lies in its ability to deliver a positive customer experience. You’re probably on top of your social media marketing, branded vehicles displays, print adverts… the list goes on. But there are some more humble marketing methods that can improve your customer’s satisfaction, reduce loss in revenue and are cost-effective. One of those methods is creating your own on-hold message content.

How many customers call your dealership every day? Most calls you can probably deal with without any problems, but often, especially with a new customer or new vehicles enquiry, you may have to place them on hold. For most people, this can be a source of irritation. We’re left in a sort of limbo, often listening to a piece of music that sounds like it’s competing with a bowl of Rice Crispies for the microphone.

You might also find yourself short-staffed for a moment, perhaps around lunchtime, and the phone might ring around the office for a good long while. As a customer, you may find yourself hanging up in frustration or be asked to leave a message. This is potentially a big loss of revenue to your business and could lead to a competitor picking up the extra business instead.

Consider investing in on-hold marketing, tailor it to your brand and the audio production can be played automatically whenever a customer is placed on hold, transferred, or called out of office hours. On average customers are left on hold for 38.22 seconds per call. This is a great window of time you can use to sell your business and keep your customers engaged with your business.

Getting The Message Across

You can use highly targeted messages which can help boost your brand recognition as well as cross-sell and up-sell products and services. You can inform the listener about finance solutions, aftersales service plans, or a referral scheme. It’s also a great chance to boast about your accreditations and awards which can help instil reassurance with the customer.

Updating the message content regularly is well worth your time. This helps keep customers up to date with current offers thus boosting sales enquiries. You’ll also find the refreshed information will keep listeners engaged and make them less likely to hang-up while waiting.

Choose Your Voice

This is something to consider and maybe even experiment with. Masculine voices are perceived as authoritative and distinguished, whereas feminine voices are more welcoming and calming. It’s up to you which you think suits your business best. You also want to pick someone with an accent local to your area. If you’re based in Stoke-on-Trent for example, having a Scottish or Cockney voice message will immediately unsettle a caller, they might think you have a call centre based away from the dealership and that is not something you want to put in a customer’s head. They want to speak with someone who sounds familiar, based at the dealership, who can action their query instantly.

Whatever you choose, add some enthusiasm and make it suitable for your brand. If you’re a young and lively company, use a young-sounding voice, but if you’ve been around for decades and your customers have known you for years, a more assured and experienced voice is more appropriate.

Put a Plan Into Action
  • Test your customer’s experience – dial-in regularly to hear what they hear
  • Asses how many customers are put on hold and for how long
  • Use the hold time to promote different elements of your business
  • Keep hold messages updated
  • Tailor the message to your customers

For more information about what Click Dealer can do for your company, contact us on 01782 478220 or via [email protected]. Alternatively, you can get in touch through our contact page.

 

Dealers To Get More Leads From Updated Auto Trader

Graph
Auto Trader says revised algorithms operating from this week will deliver 10% more leads to dealers as well as more map views, location clicks, website clicks and `saves’.

Launched today, August 19th, the evolution of the UK’s largest digital automotive marketplace in the UK means the algorithm powering its search rankings will prioritise results based on consumer relevance as well as price. They will by default show the adverts most relevant to consumer search criteria and which are of better quality.

Auto Trader Price To Market

Using its data science capability, the quality of the advert is determined by analysing an unparalleled depth of consumer insight because Auto Trader gets 4,500 searches a minute from its 49.1m monthly visitors and this sophisticated machine learning connects possible buyers to vehicles they may be interested in buying.

Its research shows that one in three consumers would have bought their car sooner if the process was easier. By making the search process easier and more relevant to their requirements, the upgrade will connect retailers with more engaged car buyers much sooner, helping them sell more cars faster.

Selling more cars, more quickly and for more profit

Auto Trader says retailers who price to market are consistently generating more gross profit; the fastest-selling vehicles on the website are priced at 99%-100% of the current specification adjusted market value.

Karolina Edwards-Smajda, director of commercial products, said:

“All of our research shows that retailers that price to market from day one enjoy a faster speed of sale, which means they’re selling more cars, more quickly and for more profit. We’re committed to making the car buying experience easier for consumers and in the process, providing our customers with the very best marketplace to sell their cars. By showing relevant results and useful information upfront to car buyers, we’re delivering retailers with more meaningful connections earlier in the process, and fewer questions from less informed consumers.”

Retailers can also help push themselves up in the rankings by following the best digital practice which includes putting on plenty of images and video to show and prove the true condition of the car, adding lots of detail on the condition and specification and using customer reviews to give confidence and trust in their business.

The new relevance-based search will not affect paid prominence products such as standard, advanced and premium packages or the Lead Gen (Pay per Click) product, which will retain their positioning because they are calculated independently of regular search results. Consumers can still sort search by low to high vehicles. Search by monthly price for new and used vehicles will continue to be ordered by the lowest monthly price.

For information on how Click Dealer can save you time, increase your leads and boost your profits, contact The Clickers on 01782 478220, via [email protected] or through our contact page.

Should Dealers Be Looking For Three-year-old Ex-PCP Stock?

Used Car Stock
Dealers might be thinking of modernising their stock to reflect the boom in three-year-old models coming back from their PCP packages from the record year of 2016, analysts have said.

Car sales portal, CarGurus, has said there will be a renewed focus on 36-month old cars returning to the trade now at the end of a typical finance deal and their attractive prices could be tempting to new customers. More dealers are sourcing them to put in their showrooms and on forecourts to meet current demand. With a market high of 2.7 million new cars registered in 2016, there is plenty available.

It says that the number of 2016 cars it lists has more than doubled since 2016 with an increase of almost 140%.

Chris Knapman, Editor of CarGurus UK, said:

“While 2016 proved to be the year of the new car, 2019 could be very much the year of the used car with a vast swathe of ex-finance contract vehicles heading back into dealer stock. Buying a three-year-old car now makes sense as there will be a consistent turnover of high-quality vehicles that are being returned or traded in by their original owners at the end of PCP contracts. The bonus of buying ex-finance vehicles is they are often well-maintained with comparatively low mileage because of the finance contract terms and conditions.”

In a separate market analysis by Cox Automotive, dealers report an increase in stock availability in the wholesale market but that may be partly fuelled by franchised retailers and manufacturers forcing through pre-registration cars – the new car market fell for the fifth month running in July – by a drop in buyer demand and fleet renewals, the fact remains that used car dealers have a better choice to stock their businesses with.

Create additional much-needed volumes

In its latest report, Cox said that both average wholesale prices and volumes increased by 5% month-on-month and average mileage eased slightly to 61,463. Dealer part-exchanges also remained stable in July, with an increase of 8% in volume MoM and prices level. There was more optimism amongst fleet wholesale, with both volumes and prices increasing MoM to the highest levels seen in 2019.

Dealer Auction, the trade-to-trade online auction platform, enjoyed its best figures in July, with 8,070 vehicles sold equating to a 6% year-on-year increase on the same month in 2018. It also saw the overall average price fall MoM, down 6.0% to £4,402 from £4,603.

Philip Nothard, Customer Insight and Strategy Director, said:

“From a used car perspective, increased levels of pre-registration product entering the sector will create additional much-needed volumes in the wholesale market. We also anticipate increased fleet disposals, as fleet operators replenish stock fleets.”

For more information about what Click Dealer can do for your company, contact us on 01782 478220 or via [email protected]. Alternatively, you can get in touch through our contact page.

Match Report: Click Dealer vs Codeweavers

Click Charity Football Festival
Click Dealer came from behind twice to beat Codeweavers 4-2 at Pershall Park with a double from Jamie Baker and one each from Lee Rawlinson and Jack Ganley.

The Clickers went behind 20 minutes in after dominating the opening period, having been camped in the Codeweavers’ half. A quick counter-attack from Codeweavers turned the game on its head following a sliced clearance from Ben Wood, as Jack Davenport latched on to the ball and slotted past goalkeeper Spencer Martin. However, Click continued to dominate play, Hassan Ali getting in behind on a couple of occasions, but he was unable to get the goal Click deserved.

Changes in the second period saw a new-look left flank for Click Dealer with Jake Booth coming in at left midfield and Josh Locke at left-back. Click continued where they left off and applied pressure high up the pitch. Lee Rawlinson and Jake Booth both had opportunities but had to settle for corners after good defending from Codeweavers. A beautifully whipped ball in from Josh Locke looked to have finally unlocked the Codeweavers defence, but Jamie Baker directed his header narrowly over the bar from close range.

Off the Mark

Looking threatening already from corners and balls into the box, Joe Podmore stepped up over a freekick from 30 yards out. His delivery was again met by the head of Jamie Baker who got Click off the mark.

The lead didn’t last long though, with Codeweavers responding well and playing some lovely one-touch football in the Clickers’ half. With a touch of luck about it, the ball found its way to a Codeweavers striker on the edge of the 18-yard box who finished clinically to give his side the lead once again.

Click threatened to get another with Ollie Moxham breaking into the opposition box and winning a corner that led to another headed effort from Jamie Baker going narrowly wide.

With only five minutes remaining of the second period, a surging run from Lee Rawlinson down the left saw his cross go beyond the goalkeeper and into the back of the net, bringing the score to 2-2.

Looking to capitalise on a good spell of the match, Click kept pushing for another goal. It came following a delightful corner from Podmore and for the second time in the game, Jamie Baker escaped his marker and nodded Click Dealer into the lead with his header glancing the underside of the crossbar.

A Dramatic Finish

The final third of the game didn’t show any signs of dropping in intensity, both teams fighting hard to control the ball. Codeweavers put together a series of attacks that threatened to get in behind the Click Dealer backline, but unwilling to sit on a one-goal advantage, Click continued to push forward.

Alex Baker and Ben Wood closed up shop at the back, both using their strength and speed to make some important last-ditch tackles. Codeweavers continued to push for an equaliser. Following a ball into the box Spencer Martin pounced to claim it as he had done magnificently all game. Only this time the linesman flagged to signal a penalty and he judged the goalkeeper to have taken out the Codeweavers striker before getting to the ball.

Jack Davenport looked to cap off a good game by converting the spot-kick but instead saw his effort fly high over the crossbar, much to the relief and pleasure of the Clicker players and fans. The game was put to bed minutes before the final whistle with a phenomenal run from midfielder Jack Ganley, dribbling past five Codeweavers players and then finding the bottom left corner.

The ref blew his whistle to signal the end of a fantastic game with some great goals and drama, but in the end,  it was a well-deserved victory for Click Dealer who retained the Jude’s Rimet Trophy.

Click Dealer Director, Gerry Moxham presented the trophy to Captain Jamie Baker to a huge cheer from the crowd as the trophy was lifted.

 

Click Dealer