The 3R’s and 2Q’s of Local Reviews and Online Reputation Management

When it comes to taking an active role in developing, building, and protecting your dealership’s online reputation, you’ll be well served to keep five points in mind:

The Three R’s

Range – While it might seem as though getting a few positive reviews on AutoTrader or Google+ is all that’s needed, Click advocates a more wide-ranging approach to online review management. Register on as many industry specific review platforms as possible to spread the reach of your customer comments and then have them all pulled straight to your website’s review page for browsers to see how great your service is!

Real – Make sure genuine customer reviews are being posted. It’s tempting to cheat the system and pen some sparkling home-made reviews, however, it’s not only unethical, you’ll inevitably get caught, and that can have some serious consequences. Encourage your clients to be as specific as possible. A common hallmark of fake reviews is vagueness.

Recent – It seems as though recent reviews are weighted more heavily by search engines in terms of ranking. Creating a steady stream of new, positive reviews makes sense for this reason alone. Furthermore, the fact that recent reviews pack a more powerful social punch with potential customers than older reviews means that you simply must put systems in place to continually broadcast and gather them. Prompting customers via texts and emails is a great way to get them to review your company after a sale!

The Two Q’s

Quantity – Ask yourself: If one dealer has 35 reviews with a 4-star average and the next best local competitor has one 5-star review, who are you going to call? Reliability is proven with consistency, especially where online reviews are concerned.

Quality – This one is pretty obvious: The higher your reviews, the better your reputation will be – within reason. However, a business with nothing but 5-star ratings can look suspicious but, in general, the more favourable your reviews, the better you look in the online realm.

For more information on Click Dealer’s cutting edge ‘Reputation Management Software,’ get in touch today by emailing marketing@clickdealer.co.uk or calling us on 01782 904 715!