Do People Actually Want to Buy Used Cars Online?

There is a lot of talk in the industry at the moment about giving used car buyers the ability to complete their purchase online, but is this really what they want?

Recently, finance solutions provider, iVendi, has released a report about online motor retailing. According to their data, while 79 per cent of consumers say they would be confident buying a car online, 87 per cent still think visiting a showroom is important.

Buying Online vs Buying from a Physical Dealership

79 is the highest percentage of consumers to express such willingness to purchase vehicles digitally since the question has been asked, which means that, as many expected, consumers are warming to the idea more and more.

Although, an even higher percentage want to physically go to a dealership during the purchase process. Clearly, there is some overlap here, so are consumers just confused about what they want?

The Best of Both Worlds

Consumers are not confused; in fact, they know exactly what they want. They want to be able to explore their options, find a used car and have a deal created as conveniently as possible but they also want to be able to touch and test the vehicle before signing on the dotted line.

Who’s to say they have to choose between buying online and buying from an actual dealership when it is entirely possible, and perhaps simpler to merge the two?

Giving the Customer What They Want

A lot of used car dealers may have seen the statistics released by iVendi and thought that the fact that a higher percentage of people want to visit a showroom before purchasing meant that they would be safe continuing doing things the way they always have. But it isn’t about being safe, it’s about going further to deliver what customers want.

People may still want to visit showrooms before making the final purchase, but the statistics indicate that consumers want to do more online and we can make this happen. Other than being able to physically touch and try out a vehicle, with ClickEngage™, consumers can do everything online. They can even arrange an appointment with you to see the vehicle so that you can complete the deal.

A Collaborative Approach

The objective is not to exchange the role of the dealer for an online retailing platform, but rather to combine the two to enhance the customer experience, which will have numerous benefits for your dealership.

For more information or to book a free demo of ClickEngage™, get in touch with Click Dealer today via marketing@clickdealer.co.uk  or  01782 454354. Alternatively, you can send us a message through our contact page.