-
SEM for Car Dealers: Why You Should be Using Long-Tail Keywords
- September 17, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsIf you have looked into creating an SEO or PPC campaign for your dealership, you will know how crucial keywords are. But there are different types of keyword and some can be more beneficial to car dealers than others. Long-tail keywords are those which are very specific to your product or service, whereas short-tail keywords
-
Do You Know Where Your Dealership’s Leads are Coming From?
- September 3, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Have you ever wondered whether all the time and money you dedicate to generating leads for your car dealership is actually paying off? You may be investing in SEO, advertising, social media marketing and various other tactics to bring in leads, which is great, but to be sure that it is worth the cost and
-
Tips to Improve Dealership Marketing Online and Offline
- August 2, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Tips For Dealers
These days, it seems like it’s all about digital, but your marketing strategies should not be limited to the virtual world. Click Dealer is and always has been a huge advocate of embracing digital. We believe that customers should be able to find your dealership easily online, and when they do, they should have the
-
Is Your Dealership Ready for the Retail Apocalypse?
- July 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Search Engine Marketing, Tips For Dealers
A significant number of traditional car dealerships have seen dips in revenue, or at least a lack of growth, which can be attributed to the increasing popularity of online shopping and more convenient delivery methods. Experts have termed this surge in e-commerce the ‘retail apocalypse’, after mass bankruptcies in the US retail sector. America has
-
Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords
- July 9, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your
-
How to Create a Successful Leads Strategy
- May 21, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Without an effective strategy for generating, managing and converting leads, your dealership could be missing out on a lot of business…
-
Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…
-
Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
-
Top Tips for Creating Promotion Adverts for the Search Network
- February 2, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
At Click Dealer, we create two main types of PPC advert for our dealers: stock adverts and promotion adverts. Stock ads are used to promote your vehicles, whereas promotion ads have a bit more potential…
-
Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
A pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
Contact us today to discuss our bespoke core website and dealer management system packages with one of our friendly Clickers!
REQUEST A CALL BACK.
Would you like to speak to one of our advisers over the phone? Just submit your details and we’ll be in touch shortly. You can also email us if you would prefer.